Kevin Bailey is the Research Director covering European Security Software at IDC, a wide portfolio covering secure content and threat management (SCTM), identity and access management (IAM), and security and vulnerability management (SCM). Bailey's research provides analysis on strategic trends, business and competitive intelligence, and delivers key insights and intelligence on the evolving security landscape and its implication for the IT ecosystem.
In addition to syndicated research, Bailey designs and manages bespoke projects which support his clients in their product and marketing strategies, business plans and research and development
Bailey is an experienced public speaker, delivering client relevant keynote and market-specific topics at vendor (direct and channels), industry and end-user events around the globe.
Before joining IDC, Bailey worked at Symantec as the head of its Global Market Analytics & Strategies team, providing competitive intelligence, analyst and influencer relations and quantitative/qualitative insights for Symantec's enterprise portfolio of products and services. Prior to Symantec, he worked as Global Marketing Director for Information Asset Management start-up Njini, and Marketing Director at StorageTek.
Bailey has an MSc from the University of Glamorgan business school, focused on the adoption of social media as a strategic tool in business and holds the Chartered Institute of Marketing Postgraduate Diploma.
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