Senior Market Analyst
Michael Yeo is a Senior Market Analyst with both IDC Financial Insights and Retail Insights in the Asia/Pacific region. Based in Singapore, Michael is responsible for research throughout the Asia/Pacific region, focusing on business and technology issues associated research related to the retail industry. He places particular focus on research related to the impact of Social Media and Mobile technologies on the retail industry as well as playing an integral role in related consulting projects.
Michael Yeo brings with him a wealth of experience derived from his career in professional services. He has assisted multiple notable clients in obtaining industry and consumer insights leading to strategies which have allowed them to compete successfully in the Asia Pacific strategies with a particular focus on the Greater China region. Prior to IDC, Michael served in consulting and research roles at Ernst and Young, Shell and KPMG.
Michael has been featured in a number of publications across Asia where he has expressed his opinions on topics ranging from Islamic Finance to Asian economics.
Michael graduated from the University of Reading with a joint degree in Accounting and Economics.Team: Financial Insights,
Gamification in Financial Services — Where Play and Money Converge
Michael Yeo, Sui-Jon Ho
Nov 2014 - Doc # AP250858 Business Strategy
This IDC Financial Insights report looks at the emerging trend of gamification being used in financial services. Although these efforts have become more visible recently, gamification as a concept within the finance realm has been on the ...purchase document