Heather Ashton is a Research Manager supporting IDC Manufacturing Insights. In this role, she is responsible for research and analysis of key trends, technologies, and best practices in delivering service life-cycle management (SLM), leveraging the Internet of Things (IoT) to support after-sales strategies, managing warranty operations, and providing the customer with a unified brand experience for the life of the relationship. Ms. Ashton also supports research in the engineering- and technology-oriented value chains in manufacturing.
Prior to joining IDC Insights, Ms. Ashton spent more than 15 years in market research and the IT industry, most recently as Principal at AM Consulting Services, where she engaged in consulting projects with software vendors and market research firms on topics as diverse as cloud computing, business intelligence and analytics, social business, sustainability, and business process management. Prior to that, Ms. Ashton spent time as a Marketing Manager at start-up VPN service provider OpenReach, where she leveraged her analyst connections to build a solid library of customer references and case studies.
Ms. Ashton began her analyst career at Hurwitz Group, Inc. During her tenure at Hurwitz, as Director of E-Business Strategies, she helped launch and ran a research practice that focused on the emerging B2B and B2C enterprise software vendors.
Ms. Ashton regularly contributes to the manufacturing blogs on the IDC Manufacturing Insights Community (http://idc-insights-community.com/manufacturing) and tweets (@hashtonIDC) about business and IT issues relevant to connected products, after-sales service, customer experience for manufacturers, and more.
Ms. Ashton graduated with high honors from Boston College where she earned a BA in English and was awarded the Scholar of the College distinction.Directions 2015 Boston/MA: Analysts hosting 1-1 Meetings, Directions 2015 Boston/MA: Analysts hosting Lunch Roundtables, Manufacturing Insights,
Geometric and Engineering Services for Manufacturers
Heather Ashton, Mukesh Dialani
Jan 2015 - Doc # 253687 Vendor Profile
This IDC Vendor Profile describes Geometric's R&D/product engineering (PE) services for product-centric industries, most notably manufacturing. This document includes Geometric's current service offerings, delivery infrastructure, invest ...purchase document
IDC FutureScape: Worldwide Manufacturing Product and Service Innovation 2015 Predictions
Heather Ashton, Jeffrey Hojlo
Dec 2014 - Doc # 253397 IDC FutureScape
This IDC study provides IDC Manufacturing Insights' top 10 decision imperatives for product and service innovation for 2015. This document reflects ongoing conversations between IDC Manufacturing Insights analysts and technology vendors, ...purchase document