Associate Market Analyst
As a Market Analyst for Imaging, Printing and Document Solutions, Prapussorn is responsible for the assessment of the Thai market for large format printers, inkjet cartridges & laser toners, projectors and related services such as managed print services. She specializes in sizing and analyzing business dynamics, trends and the overall competitive landscape of each application segment, as well as relevant players participating in the segment. She continues to develop strong relations with imaging, printing & document solutions vendors and channels. Prapussorn is involved in consulting/custom projects ran by IDC's consulting and cross-products teams.
Prior to IDC, Prapussorn worked with Hana Semiconductor (Ayutthaya) Co., Ltd. as an Account Executive (AE) conducting account management for Standard IC products. She worked in costing, pricing, forecasting and has led teams to enhance customer satisfaction and marketing effectiveness.
Prapussorn graduated from Khon Kaen University (KKU) with Bachelor Degree in Industrial Engineering.