Market Analyst, Research Operation Center, IDC China
As a Market Analyst at IDC China’s Research Operation Center, Yufei Zhang, focuses on the research and analysis of China’s PC market. While actively involved in channel and geographical research of China’s PC commercial and consumer markets, Yufei specializes in quantitative and qualitative analysis, market forecasting, competitive analysis and end-user studies. Yufei’s main responsibilities include questionnaire design, field research, data modeling, conducting in-depth interviews, data processing and analysis, as well as writing and delivering specialized reports. During her time at IDC, Yufei has established strong ties with both vendors and channels. She is also responsible for consultation projects in related markets.
Yufei has contributed to projects such as IDC's China Quarterly PC Tracker, China Quarterly PC Segment Tracker, China Quarterly PC Provincial Tracker, and China Quarterly PC City-level Tracker.
Prior to joining IDC, Yufei worked for Market Probe (a research firm focusing on customer satisfaction and loyalty studies) in the United States. She was involved in research and analysis for customized projects.
Yufei graduated from Michigan State University with a Master’s degree in Marketing Research.