Vice President & Consulting Partner
Allan Fromen has 15 years of custom market research experience, specializing in market segmentation, new product development, customer satisfaction, branding research, purchase behavior, and market sizing.
Allan recently joined IDC to lead the Buyer Behavior practice, with a focus on helping clients increase market share and achieve significant revenue growth, on the basis of expert market research insights.
Previous to IDC, Allan worked at GfK, where he led strategic market research consulting engagements with Fortune 500 companies in the Financial Services and Technology industries. Prior to that, Allan directed the market research group at Reuters Insight, a division of Thomson Reuters that provided research insights to the professional investment community. Allan also spent 5 years at IBM, where he eventually led all the primary research for IBM’s Healthcare/Life Science practice, helping it grow to a $1 Billion source of revenue.
Allan has an MS and PhD in Industrial/Organizational Psychology from Chicago’s Illinois Institute of Technology, where he studied advanced statistical methods, performance management, and employee satisfaction models. He is a regular presenter at various psychology conferences, and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).Team: Business Value, Buyer Behavior, CMO Advisory Service
Wearables Intenders in the United States and How to
Allan Fromen, Ramon T. Llamas
May 2016 - Doc # WC20160526 Event Proceeding
This IDC Web Conference reviews the U.S. wearables market. The U.S. wearables market is expected to take another strong step forward in 2016 with shipments totaling more than 33 million units and revenue of $6.5 billion. By 2020, volumes wi...
Perspective: Behavioral Economics — Failing Fast to Avoid Race-to-the-Bottom Pricing
Allan Fromen, Greg Girard
Mar 2015 - Doc # RI254893 Perspective
This IDC Retail Insights Perspective analyses the use of behavioral economics (BE) in improving demand management strategies and tactics. Procter & Gamble brought "failing fast" to product management well over a decade ago. Jettisoning ...purchase document