Senior Research Manager
Aparna Sree is the Senior Research Manager of the Consulting Practice of IDC India. She manages the IDC India Consulting Practice and is responsible for delivering custom research and consulting engagements to key ICT vendors and cross industry vertical insights for enterprise customers based in India and the Asia Pacific region
She has close to 14 years of professional experience across corporate strategy, business consulting, and market intelligence functions, the last 8 years of which were with IBM India supporting their Hardware and Software business units and their Industries coverage teams like BFSI, Telecom, Manufacturing, Natural Resources, Lifesciences, and Government with market development advisory and business consulting services. She is well versed with competitive intelligence and value pricing and optimization methodologies
She was also handling pre-sales for the IBM India Tiger Team, for long term services deals above $100M. Her role encompassed the entire pre-sales function, from identification of target companies to defining the IBM value proposition
During her professional career, she has handled product and marketing strategies, business investment advisory, channel and sales force optimization, territory optimization, geographic expansion engagements, strategies to increase pipeline and sales, client tiering and segmentation, account planning, and value proposition development to name a few
She is a graduate in Psychology and an MBA in Finance from Osmania University.