Senior Market Analyst, IT Spending, IDC Japan
Naoko Iwamoto is a Senior Market Analyst of IDC's Japan IT Spending Group, based in Tokyo. In this role, she is responsible for the market analysis of Vertical Market IT Spending research, Vertical Market with Company Size IT Spending research, SMB Market research. Her focus areas of research include but not limited to manufacturing, retail and service industry, global IT governance, and IT Buyer Transformation. She also contributes to custom projects which involve not only IT spending research but also technology trends.
Prior to joining IDC, she worked in BtoB marketing for IT vendors as a global project manager for over 6 years where she was responsible for planning and executing marketing/user survey projects for various ICT solutions and IT consulting services. In her role, she worked closely with IT vendors to plan, execute and monitor business strategies and marketing tactics. She also has sales experience in pharmaceutical industry as well as program management in non-profit/academia.
She holds BA in Philosophy from Saitama University, and MS in Arts Administration from Boston University.Team: Customer Insights and Analysis, Japan IT Overview
IDC's Worldwide Semiannual IT Spending Guide by Industry and Company Size Taxonomy, 2017
Stephen Minton, Jessica Goepfert, Serena Da Rold, Ivana Slaharova, Roberto Membrila, Jebin George, Ashutosh Bisht, Nikhil Anand, Naoko Iwamoto
Aug 2017 - Doc # US42967617 Taxonomy
This IDC study provides a detailed description of IDC's worldwide vertical industry and company size methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual IT Spending Guide by Industry and Company S...purchase document
IDC's Worldwide Semiannual Mobility Spending Guide Taxonomy, 2017
Jessica Goepfert, Serena Da Rold, Andrea Siviero, Yash Ahuja, Elena Szolgayova, Naoko Iwamoto, Ashutosh Bisht, Roberto Membrila, Phil Hochmuth, Denise Lund, Carrie MacGillivray
Aug 2017 - Doc # US42967217 Taxonomy
This IDC study provides a detailed description of IDC's Worldwide Semiannual Mobility Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual Mobility Spending Guide data deliverable an...purchase document