Research Director, Software Channels
Marilyn Carr is Director, Software Channels and Ecosystems Research with IDC's Channels and Alliances Group. She provides analysis and insight into how global software vendors go to market with their channel partners, including VARs, SIs, and ISVs. She studies and offers guidance on software channel strategies and initiatives, and the trends that impact the relationships between software vendors and their channel partners.
Marilyn has over 20 years' experience in the technology industry, including leading several professional services practices in enterprise content management, customer relationship management and business analytics. She has held executive positions at both national and global systems integrators, and has managed many vendor relationships.
Cisco Partner Summit Redux: Iterating Toward Digital Transformation
Marilyn Carr, Paul Edwards, Pam Miller, Steve White
Nov 2016 - Doc # US41931616 Insight
This IDC Insight discusses the Cisco Partner Summit held November 1–3, 2016, in San Francisco and the more important channel strategy and program announcements shared by the vendor's executive leadership. purchase document
What Do Partner Business Models Look Like in 2016?
Marilyn Carr, Brendan Rouse
Nov 2016 - Doc # US41890516 IDC Survey Spotlight
This IDC Survey Spotlight presents the most recent data on partner business models. Over time, there has been an increase in the diversity of partner business models. In 2016, half (52%) of vendors make money from all three major activit ...purchase document
|IDC Worldwide IT Channels and Alliances 2017 Predictions|
|Framingham, MA United States|
|February 02, 2017|
|IDC Worldwide IT Channels and Alliances 2016 Predictions|
|January 21, 2016|