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This IDC study analyzes the emergence of WLAN-enabled location-based services. Specifically, it addresses the opportunities and risks for enterprise IT in public-facing verticals and industries in implementing the potential use cases of this technology. While evaluating the merits and challenges of WLAN-based LBS, this study shares essential guidance for enterprises to best reap the benefits of this rapidly emerging WLAN application.
"In a world that is increasingly connected to mobile devices, WLAN-enabled location-based services can empower many organizations to better engage with their customers. At the same time, this technology is part of a greater recognition that the network can create new business opportunities and empower innovation." — Nolan Greene, research analyst, Network Infrastructure, IDC