This IDC Insight provides an overview of IBM's October 28, 2015, announcement that the company has entered into a definitive agreement to acquire The Weather Company's B2B, mobile, and cloud-based Web properties, including WSI, weather.com, Weather Underground, and The Weather Company brand. The TV segment — The Weather Channel — will not be acquired by IBM but will license weather forecast data and analytics from IBM under a long-term contract.
Many observers wonder just what IBM is up to, buying the digital assets of a weather forecasting business. In this IDC analysis, we dissect what this deal means for IBM's overall strategy and dive into more detail in several key areas, including IoT, value-added content, cognitive/big data and analytics, the battle for developers, mobility, and digital advertising.
Business Analytics Solutions , Business Analytics Solutions with Vertical Views , Cloud Services: Global Overview , Cognitive Systems and Content Analytics , Consumer IT Watch , Internet of Things Ecosystem and Trends , Internet of Things: Analytics and Information Management , Mobile Consumer Application Platforms , Mobile: Global Overview , Multiscreen Video , PaaS and Cloud Application Platforms , SaaS and Cloud Software , Value-Added Content Providers , Worldwide Digital Advertising Market Model , Worldwide New Media Market Model