This IDC study examines the current status of big data adoption and investment in the context of different vertical industries, identifies industry drivers and barriers of big data solutions, and provides a vertical forecast by 19 industries for the United States and worldwide for eight big data technologies as well as assumptions of the changes brought by BDA that will shape business and IT strategy in the coming years. This study also presents business opportunities that organizations can tap into by relying on big data and advanced analytics and that IT vendors and business service providers can address to generate new demand.
"The ability to leverage big data and analytics to have an integrated view of customer activities and business operations will provide a competitive differentiation to companies across industries," says Jessica Goepfert, program director of IDC's Global Technology and Industry Research Organization. "It is essential for both IT vendors and buyers to recognize the industry drivers and barriers of big data deployment, to understand the business transformation brought by big data, and to act upon the changes that will shape business and IT strategy in the coming years."
Worldwide Big Data Forecast by Vertical Market 2015