This IDC study provides the very first forecast of digital strategy consulting services through an analysis of the worldwide and U.S. business consulting, IT consulting, custom application development, risk and security, and digital agency markets. While this is the first time digital strategy consulting services has been forecast, IDC believes the accuracy of this forecast is improved as it integrates components of other, related forecasts in business consulting, digital transformation professional services, custom applications, and others. However, subsequent forecasts may differ more dramatically than those in more mature markets.
"As digitization alters the nature of business, competition, supply, and servicing operations, a growing number of organizations of all sizes and maturities will adopt elements of a digital strategy to create and/or maintain brand, product, and operational advantage. As more firms adopt digital strategies, business consulting engagements must contain a larger digital strategy services capability." — Michael Versace, research director, Digital Strategy Consulting research