This IDC study forecasts revenue for various categories of IT offerings delivered via the cloud services delivery/consumption model. The key findings in this study paint a picture of a public cloud services market that is very rapidly expanding and evolving, to become the new foundation for the next generation of IT-based services and solutions. The rising tide of digital transformation (DX) business initiatives as CEO-level priorities is driving a rapid rise in 3rd Platform IT spending to support those DX initiatives. Virtually none of the other 3rd Platform technologies — including big data and analytics, mobile, social, Internet of Things (IoT), and cognitive technologies — or major DX business initiatives are possible, in scaled-up implementations, without the cloud as the foundation.
According to IDC Chief Analyst Frank Gens, "As we enter 2016, one thing is crystal clear to most IT and business executives: the cloud services model is no longer something enterprises need to develop 'competency' in; they need to master the cloud."