This IDC study presents the updated five-year forecast for smartphone shipments worldwide by device vendors. The worldwide smartphone market will reach a total of 1.4 billion units shipped in 2015, up 9.8% from the 1.3 billion units shipped in 2014. From there, shipments will reach 1.86 billion units in 2019, the final year of our forecast period, resulting in a CAGR of 7.4%.
"The average selling price (ASP) for smartphones will reach $292.64 in 2015 and decline at a rate of 4.3% each year before reaching $239.81 in 2019," says Anthony Scarsella, research manager for IDC's Mobile Phones team. "Although low-cost smartphones in emerging markets will undoubtedly continue to be the driving factor when it comes to growth, we still believe there is a considerable desire for premium devices as well". Vendors such as Apple and Samsung will continue to push flagship models to both developed and emerging markets targeted as replacement devices rather than first-time buyers. "New financing plans will soon be an integral piece of the puzzle for these vendors to help advance the refresh cycle, grow volumes, and ultimately drive profits."