This IDC study examines the worldwide sales automation applications market from 2013 to 2015. Revenue and market share of the leading vendors are provided for 2015.
"The great innovation accelerators of our time will reshape the nature of the market and potentially the nature of sales itself," said Gerry Murray, research director, Marketing and Sales Technology. "It's no longer about mobile and social — it's about cognitive systems, virtual and augmented reality, and digital-first buying behavior. Future market dominance will be determined by the extent to which today's solution providers lead the disruption these forces have unleashed."