This IDC study forecasts the worldwide revenue for the collaborative applications market for the 2017–2021 period. Feeling the pinch to produce more with less, organizations have turned to collaborative applications that facilitate productivity. Users seek streamlined workflow and seamless real-time communications across platforms and the enterprise. APIs from leading vendors make it easier to integrate many products, some of which companies may already be using, within a single collaborative environment. Tight integration means less "program flipping" as one interface provides user-customized access that facilitate team and individual productivity.
"Collaboration is becoming the new manufacturing," according to Wayne Kurtzman, research director for IDC's Collaboration and Communities Solutions program. "Assembly lines created for productivity have evolved into a connected, collaborative workforce that is supported by cross-platform and cross-device technologies."