This IDC Web conference discusses how the rise of digital business, social networking, and marketing automation strategies have evolved rapidly from experimental to mainstream practices, creating a business and technology imperative that now demands critical attention and resources within the overall IT agenda. Ongoing investment in marketing automation will continue and accelerate as companies recognize the value of technology in adapting to new market realities. IDC believes an effective CMO + CIO relationship needs to be created and nurtured for this transition to occur most effectively.
In this IDC Web conference, Joseph Pucciarelli and Richard Vancil explore the beginnings of a critical organizational partnership between the CMO and the CIO. Topics addressed in this presentation include:
- A four-stage CMO + CIO framework will be introduced to guide dialog between the CMO and the CIO.
- Key roles will be discussed to better facilitate and enable marketing effectiveness in the digital age.
- Essential guidance will include structuring governance, budgeting, and technology road maps.