This IDC Web conference discusses how four high-tech trends — mobile, social, cloud, and big data — are shaking up the consumer landscape on a global scale. But what do these trends mean for consumer behavior, content distribution, and monetization? What challenges and opportunities do they bring for players such as Apple, Google, Facebook, Amazon, and Microsoft? Who are the likely winners and losers?
Please join IDC's Consumer research team for a discussion on these and other questions, such as:
- Mobility: What will the ongoing consumer exodus from the PC, mobile distribution, and integrated ecosystems mean in 2013?
- Cloud: Are incumbent content platforms going the way of the dinosaurs or can they harness the cloud and take on fast-moving new competition?
- Social: How much "social salt" should the consumer experience "recipe" have?
- Big data analytics: The opportunity and the risks are huge — what are the low-hanging fruit in data mining customer behavior and spending?
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