This IDC Web conference discusses the 10 leading social trends that will impact your business this year. IDC's social business team takes a look at the trends driving enterprise social networks, customer experience management, innovation management, digital commerce, and social performance management for 2013.
As companies mature in the use of social technologies, integration and socializing all enterprise processes will become business critical. Social technologies are becoming business critical and more companies are embracing social across their business. The move to a more mature approach to the use of social will not be without pitfalls and risks though. Companies will need to bring expertise, a strategic focus, and a broad plan to drive real value from the deep change that these technologies and processes are bringing.
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