When it comes to SMBs, Mobile Enterprise Management (MEM) is somewhat of a misnomer, as this capability has been largely aligned with the need to secure employee devices and applications within large businesses. However, recent IDC research has uncovered growing demand from the small and medium business market for solutions that bring the same capability to these smaller firms, many of which operate under a BYOD policy. Vendors like MobileIron, FiberLink, AirWatch and others view the SMB space as a greenfield opportunity. Yet these cost-conscious customers require a more consumerized solution that brings the same level of functionality, but must also add a higher level of ease in implementation and management.
Please join IDC analysts as they provide an overview of the first-ever U.S. SMB MEM forecast and vendor analysis. Questions to be addressed in this Web conference include:
- How does SMB demand for MEM solutions compare with Enterprise demand?
- Which vendors are well aligned to meet the growing demand for SMB MEM solutions?
- What will it take to remain "sticky" with SMB clients?
Executive Information , Mobile Consumer Application Platforms , Mobile Enterprise Network Services , Mobile Professional and Outsourced Application Services , Small and Medium Business Markets , Small and Medium Business Markets vs. Enterprise Global Overview , Small and Medium Business Markets: Cloud and Enterprise Applications , Small and Medium Business Markets: Mobile Services , Small and Medium Business Markets: Telecom, Broadband and Video , United States Mobile Enterprise Services , , ,