Unified Communications and Collaboration Solutions Set for Strong Growth in Kenya as Enterprises Embrace New Business Models
06 Feb 2014
More than 40% of businesses in Kenya are planning to deploy unified communications and collaboration (UCC) solutions over the next three years, according to the latest insights from global IT market intelligence firm International Data Corporation (IDC). Referencing its 'Unified Communications Trends, Priorities and Insights in Kenya 2013 Survey Results' report, IDC today said it expected the adoption of unified communications technologies to increase over the coming years as enterprises transform their business-to-business (B2B) and business-to-consumer (B2C) models in order to exploit the opportunities offered by these solutions.
"Convergence solutions were very rarely used in Kenya until a few years ago," says Leonard Kore, a research analyst for telecommunications and media at IDC East Africa "However, the need to increase enterprise collaboration between different departments and branches, improve cost savings, and drive efficiency gains has resulted in unified communications becoming a priority IT strategy for organizations striving to remain competitive."
Despite the positive outlook, the uptake of UCC has yet to fully mature as a key communications tool for many Kenyan businesses. As such, IDC believes IT vendors and solutions providers should not only push increased efficiency and improved productivity as the main value propositions of UCC, but also engage in more challenging tasks – such as clearly quantifying the net ROI for organizations that adopt their UCC solutions.
IDC identified Cisco and Microsoft as the leading vendors for UCC in Kenya, while Kore expects other players such as Avaya to make a big push for more market share in the UCC space in 2014, particularly through their next-generation contact centers and other business collaboration solutions.
"Vendors are expected to start focusing on newer unified communications elements away from traditional voice and email applications," continues Kore. "We expect them to concentrate on newer UCC technologies such as enterprise mobility solutions to capture the mobile workforce, as well as CRM contact centers and enterprise social applications to enhance customer interaction. Videoconferencing solutions have also gained traction with Kenyan organizations as a cost-saving measure, ensuring easier communication between employees across geographically dispersed locations."
IDC's 'Unified Communications Trends, Priorities and Insights in Kenya 2013 Survey Results' (IDC #CEMA20688) provides a succinct overview of the latest UCC trends and priorities in Kenya. The study includes an overview of the key industry developments in communications convergence, the major UCC players in Kenya, and the key technology priorities for organizations. It also provides insightful analysis of the UCC environment in most enterprises in Kenya and assesses their options for the future. The insights are based on continuous research with technology leads in various SMBs and large organizations, as well as on interviews with service providers and inputs from IDC analysts on the ground in Africa.
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