India Tablet Market Slows Down as annual shipments dip 3.1 percent in 2016: IDC India
01 Mar 2017
New Delhi, 1st March 2017: According to International Data Corporation (IDC), India tablet market inclusive of slate and detachables ended the year 2016 with total shipments of 3.7 million units with a marginal annual drop of 3.1 percent. “Shipments decline as the consumer demand for tablets continues to shrink. However, commercial shipments grew over 35% annually managing to offset declining consumer shipments to a large extent” says Navkendar Singh , Senior Research Manager, IDC India.
In CYQ4 2016, total tablet shipments in India was 0.82 million units with a sharp 19.6 percent drop over CY Q32016 and 4.3 percent over the same period last year. This is primarily due to seasonal decline after festive spike in Q3 and demonetization limiting the consumer sales in the last quarter of the year.
According to Karthik J , Senior Market Analyst, Client Devices, IDC India, “India’s declining tablet market saw few emerging trends in 2016. Detachables category grew annually by a healthy 30.7 percent driven by demand coming from both consumer and commercial segments. Detachables shipments is led by Acer which accounted for almost one fourth of the product category followed by Apple’s iPad Pro. 4G based tablets ramped sharply accounting for almost one fourth of total tablet shipments in 2016 against a mere 6% in the previous year.”
Top 5 Vendor Highlights:
Datawind: Datawind retains leadership position in Indian tablet market despite 16 percent drop in shipments over previous quarter. Datawind clocked over a million units of shipments in 2016. With low average ASP of around $52 and free internet access, vendor has been gaining market share catering to the untapped first time buyers from deeper pockets of India.
Samsung: Samsung sustains its second position with 17.4 percent market share. Samsung shipments declined 21.6 percent sequentially in CY Q4 2016 mainly due to poor consumer sales while commercial saw healthy growth. Samsung is likely to strengthen its commercial business and detachable portfolio with new product launches in 2017.
Lenovo: Lenovo pips iBall to take third place in CY Q42016 with 16.9 percent market share. Commercial segment focus has helped vendor shipments grow 9.5 percent over previous quarter and 17.5 percent year-on-year. In CY Q4 2016 consumer shipments also grew catering to demand from online festivals.
iBall: iBall slipped to fourth place as shipments dip sharply by 20.6 percent sequentially in Q4 2016. However, iBall shipments grew 34 percent year-on-year. iBall leads the 4G tablets shipments amongst Indian vendors with almost half of vendor’s shipments coming from LTE based devices.
Apple: Apple makes it to top 5 after a long time as shipments grew 16 percent over previous quarter and 17 percent over Q42015. While iPad air 2 remained the top selling model for Apple constituting half its total shipments, iPad pro accounted for 22.7 percent of India’s total detachable category in 2016.
IDC India Forecast:
Consumer demand for tablets decline is expected to continue in coming years as relevance of the category fails to exist in the era of large screen smartphones. However, commercial shipments to balance the consumer decline to an extent. “Recently, there is an increase in adoption of larger screen tablets in commercial segment we expect this to grow further in coming quarters. Detachables are expected to continue with healthy double digit growth in 2016” adds Karthik.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semi-annual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and Events Company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
All product and company names may be trademarks or registered trademarks of their respective holders.
For more information on the "India Tablet market" please contact:
Navkendar Singh, Senior Research Manager, Mobile Devices Research, firstname.lastname@example.org
Karthik J, Sr. Market Analyst, Client Devices, email@example.com
For more information about the research or to purchase this data, please contact Divya Gowda at +91 80 6699 1000 or firstname.lastname@example.org.
If you would like to be on our mailing list for IDC's press releases, please register here.
ContactFor more information, contact: