IDC: The Australian and New Zealand PC Monitor Market Falls But Not LED Monitors
20 Dec 2011
Sydney, Australia, 20th December 2011 – The Australia and New Zealand (ANZ) PC
monitor market posted a soft quarter in Q3, 2011, due to subdued sentiment and
uncertainties arising from the global economic condition. Overall the ANZ PC
monitor market recorded 578,000 unit shipments experiencing a double digit drop
by 22% sequentially according to IDC's Quarterly PC Monitor tracker (Q3 2011).
"In line with seasonal trends, Q3 is
traditionally the slowest quarter of the year in the consumer segment"
says IDC Associate Market Analyst, Ivy Teoh. "Channel partners are holding
back their stock intake given the slowdown in consumer and SMB market. In
addition, there was a delay in government projects that further amplified the
"The continuous price competition and
tightening of profit margins are pushing vendors to refocus from market share
to profitability. That said, this shift of focus is clearly noticeable as
vendors have been moving away from shipping 18.5"W size monitors which
have had at least a 50% drop compared to the same period last year."
Despite the drop in the ANZ PC monitors market,
LED backlight market share once again recorded a massive growth from the
previous quarter taking up 63% of the overall market. For the first time in
history, the New Zealand LED backlight market is now taking up more than half
of the overall market, accounting for 63% unit share in Q3.
"A strong refresh to LED backlight PC
monitors and a supply-side push by vendors will continue to drive the demand in
this technology. IDC expects the LED backlight momentum in the ANZ PC monitors
market will remain strong while the price remains competitive." says Teoh.
For more information, contact:
+61 2 9925 2276
Alison Te Hira
+61 2 9925 2258