SYDNEY, Australia, June 20, 2012. Organisations investing in maximising business facing software will be the growth driver. Opportunities will come in the enterprise applications, middleware and database markets, according to an International Data Corporation (IDC) study.

IDC's report, Australia Software Market Forecast and Analysis 2012 to 2016, details IDC's analysis of the pent up demand that exists within the business facing applications. This pent up demand is a result of a budget diverted towards the refresh of infrastructure, which was required due to the flow on effects of the global financial crisis.

"Managing the ever changing information requirements of customers and business users is an increasingly complex undertaking. Maximising existing software investment will be a priority for organistions in the near term as this efficiency creates a strong case for investing in business analytics tools and technologies to meet short term demand" says IDC senior market analyst, Vern Hue.

The total software market in Australia is valued at A$6952.5 million for 2011. IDC expects the software spending in Australia to grow to A$9912.5 million in 2016, representing a 7.4% (CAGR) between 2011 and 2016. The application software market in Australia will account for the largest revenue contributor in Australia, while the application development and deployment software market is forecast to grow at the highest rate, 9.8% CAGR by 2016.

"ANZ CIOs and IT decision makers are also increasingly willing to move more of their mission critical workloads to the public cloud" says Hue. "With periphery applications moving into the cloud, organisations now are setting their sights on moving their mission critical applications into the cloud. The key enablers in this transformation are driven by organisations' derived learning from their past application migrations and the shift from a CAPEX to an OPEX model to address cost considerations".

This media release relates to the report, Australia Software Market 2012-2016 Forecast and Analysis (Doc #AU2672616U).

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