IDC Australia Finds Organisations Are Turning to Big Data Solutions in Order to Deliver Measurable Value to Their Business and Clients
20 Sep 2012
Australia, 20th September 2012. The "Big Data" phenomenon seems to have appeared from almost nowhere, but in reality, some aspects of this emerging trend are not new.
We have known about the exponential growth of data volumes for some time and according to a recent IDC Digital Universe study published in June 2011, the amount of information created and replicated will surpass 1.9 zettabytes (1.8 trillion gigabytes) in 2011, growing by almost nine times in just five years.
Some aspects of "Big Data" are indeed new, and are creating unprecedented levels of complexity for IT executives. As the variety of data sources (both structured and unstructured, e.g. social media interactions, rich media files and geospatial information) increases rapidly and the velocity at which data is generated also increases (e.g. real-time sensor data feeds from smart meters), IT executives are beginning to realise that these massive data sets cannot be processed, managed, and analysed using traditional databases and architecture.
Craig Stires, Director of IDC's Asia/Pacific Business Analytics Research, comments, "If your organisation is one of the growing number looking for deeper insight into customers and operations, then you understand that Big Data will be key. New possibilities are available for real-time analysis and response to customer interactions, whether through better customer service, or more targeted offers. With technology barriers falling, organisations are given affordable access to infrastructure that scales up and out. Additionally, they now have access to software that offers high performance capabilities in traditional application, while extending its reach in video, voice, and social data insights. On top of this, services companies are providing roadmaps and best-practices to deliver business value from proven use cases."
In line with this trend, CIOs and IT departments are looking at a major reassessment of both infrastructure (primarily leveraging high performance computing, in memory technologies and massively parallel processing (MPP) architectures) and information management (particularly in the analytics space) strategies in face of heightened expectations from Line of Business (LoB) executives.
Craig adds, "It's a great time to be mapping out how you can lead the transformation in your organisation. It's the right time to pay attention to the combination of increasing availability of experiences, end-user awareness, affordable technologies, and emerging vendor solutions. Making a critical, informed decision on your Big Data strategy today will be crucial to your organisations success and continued competitiveness tomorrow."
At IDC's Business Analytics Briefing next Wednesday, 26th September, at the Shangri-La Hotel, IDC will share its perspective on where the Big Data Analytics opportunities are today, and what to consider when deciding how and when to start taking on this challenge. Craig Stires, Director of IDC's Asia/Pacific Business Analytics Research, will provide views across the critical planning areas of infrastructure, data management, analytics and services. Attending CIOs will gain insights on the impact of the 4Vs (Volume, Velocity, Variety, Value), and how to harness them to deliver real business cases in the region, and on a local level.
Craig Stires will be presenting at IDC’s Asia/Pacific Business Analytics Conference 2012 in Sydney on September 26th, 2012. The conference will also be held across seven major cities in Asia/Pacific, focusing on the key theme "Betting Big on Big Data – Taking a Strategic Approach". For more information about the briefing, please visit http://www.anz.idc.asia/events/view/?event_id=368&loc_id=649
To RSVP or interview IDC's analysts, please get in touch with Alison Te Hira on 02 9925 2258 or email@example.com.
For more information, contact:
+65 6829 7755
Alison Te Hira
+61 2 9925 2258