Cloud Is Now "Business As Usual", IDC Says
16 Jul 2013
Sydney, Australia, July 16, 2013 – IDC's 2013 Australia End-User Cloud Survey revealed that 86% of Australian enterprises were currently using cloud computing, up from 71% in 2012. IDC observed that line-of-business (LOB) managers in leading-edge enterprises had begun to add to CIO’s cloud spending by direct acquisition of cloud services as a delivery mechanism for new competitive offerings within their own industries and marketplaces. This was validated by the survey results where the business unit (69.6%) was ranked higher than the IT department (59.8%) by the respondents when it came to the responsibility for selection of the service providers (SPs) in their most recent cloud computing projects.
"Until 2012, cloud was primarily an IT label for IT infrastructure services delivered as a service. Now, cloud is no longer just an IT infrastructure play. Cloud-based business services being acquired by LOB managers will now drive growth in the use of externally sourced services. Cloud in 2013 is now business as usual for CIOs, IT managers, and LOB managers. By 2015, cloud will be just another delivery model for a range of "as-a-service" offerings that are based on infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS)" says Raj Mudaliar, Senior Analyst, Cloud Services Research, IDC Australia.
In 2011–2012, there was a swing away from on-premises private cloud to virtual private cloud (VPC) as the number of these offerings increased and their price points came closer to those of public cloud. VPC has been a safe choice for medium-risk applications, however the truly mission-critical applications like ERP will most often be deployed on dedicated private cloud (DPC) (single tenant hosted from service provider's datacentre).
Across the market, responses to IDC's 2013 Australia Cloud End-User Survey indicate that SaaS selection now focuses on industry-specific applications and process functionality to improve business performance. In 2013, hosted private cloud intentions are on the rise, with standardized services as part of the package-reducing demand for pure private cloud deployments. It is expected that services component will increase as larger and more complex projects get underway.
IDC estimates the total Australia public cloud services (which includes SaaS, PaaS and IaaS) to grow from A$884.4 million in 2012 to A$2,671.9 million in 2017, at a CAGR of 24.7% for the 5-year forecast period of 2013–2017. IDC's report "Australia Cloud Services 2013-2017 Forecast and Analysis (Doc #AU2577409V, July 2013)" presents a detailed market analysis of key trends, drivers, inhibitors, adoption rates, preferred workloads, market sizing, forecast and future outlook for the Australia's Cloud Services market.
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