IDC Finds Australia Projector Market Remains Stable in Q2 2013
16 Oct 2013
Sydney, Australia, October 16, 2013 – While the notebooks, tablets and mobile phones markets in Australia have recorded two consecutive quarters of market contraction according to IDC's latest research, the projector market in Australia also saw little decline in demand and has remained stable for the past three quarters (Q4 2012 – Q2 2013).
"With the market remaining stable, it does not necessarily mean all is well," says IDC Analyst Ahmar Karimullah. "The stable trend is due to flat demand from the market, with units shipped and revenue heading in different directions. The next quarter will be an important one to observe as any downwards change from the status quo may signal that this market has reached its peak."
A total of 22,600 units were shipped by vendors in Q2 2013. A QoQ growth of 0.4% was experienced, however, YoY comparison shows a 15% decline. The YoY decline is attributed to an overall declining economy in Australia.
Although there was a slight growth experienced in terms of units shipped, the revenue generated in Q2 2013 was less than the previous quarter. QoQ growth in revenue declined by 7% and YoY growth declined by 19%.
In future, it is expected that the Interactive Ultra Short Throw projectors commonly used in the education industry, will face tough competition from the large format touch enabled displays. Vendors have started introducing large format displays with the size of class room white boards and touch screen capabilities. It is expected that the touch screen experience of these large screens will appeal more to the customers than what is experienced with interactive projectors.
The market share of the top four vendors in the Australian market is as follows:
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com or www.idc.com.au.
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