ANZ Wireless LAN Market Buoyed by Increased Internet Access via Growing Number of End-User Devices, Says IDC
21 Oct 2013
Sydney, Australia, October 21, 2013 – Q2 2013 saw the wireless local area network (WLAN) hardware market in its third consecutive quarter of growth across consumer, service provider and enterprise segments.
While enterprises remained the largest users of wireless infrastructure, the consumer space gained share from enterprise over the year. This means that more consumer wireless routers were sold, thanks to an increased number of devices in households during the period. Service Provider (SP) WLAN deployments differed between Australian and New Zealand. New Zealand SPs embraced 3G/LTE offload via WLAN infrastructure while Australian SPs preferred to rely on available spectrum to support mobile connectivity. Overall, SP contribution to the WLAN market remained minuscule in the region despite having the strongest growth. Table 1 shows growth for the three main segments quarter-on-quarter (QoQ) and year-on-year (YoY):
“By end of 2013, the number of tablets and smartphones in ANZ is expected to increase, YoY, by 37% and 6.5% respectively. With more than half of all current internet connections established over mobile devices, it is no wonder that wireless infrastructure has flourished this year. IDC expects to see this growth trend continue for the next 4 years,” says Tafadzwa Marasha, Networking Equipment Analyst for IDC in ANZ.
The most popular use cases which drove an unprecedented need for wireless connectivity in ANZ included social networking, rich media, voice and video communication. The main verticals which contributed to spending on wireless were government, retail, mining and large public spaces such as stadiums, conference halls and city councils.
Cisco continued to dominate the market, accounting for close to 30% of all ANZ WLAN hardware deployments. A combination of good products, industry standard certification courses and a legacy pole position in wired networks helped achieve this result. “Other vendors with comparable offerings in the enterprise market include Aruba, Ruckus, HP, Xirrus, Meru, Motorola and Aerohive, in no particular order,” Marasha says.
On the technology front, 802.11ac – though promising major improvements in speed and connectivity – was moderately received by the market from both supply and demand points of view. IDC expects to see more 802.11ac compatible access points and end-point devices once the standard has been ratified towards the end of 2013.
The noise around cloud based controllers increased in Q2 2013. IDC sees Aerohive, Cisco Meraki, Aruba and Xirrus as the main vendors that have launched products using a cloud managed approach so far. The rest of the market is expected to follow suit in the near future. IDC sees significant growth in the use of cloud based controllers as part of a broader ICT industry move towards cloud services.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com or www.idc.com.au.
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