Piracy in the Middle East and Africa – Time to Change the Consumer Mindset
07 Jan 2016
Dubai, November 8, 2015 – With consumers across the Middle East and Africa (MEA) becoming more connected and tech-savvy than ever before, the complex issue of content piracy is showing no sign of letting up, according to the latest insights from International Data Corporation (IDC). The global ICT consulting firm asserts that the use of illegal set-top boxes, unauthorized VPN subscriptions, and torrent downloads has become so rife across MEA that they now pose a serious threat to the region's legitimate ecosystem of production, acquisition, delivery, and commercialization.
"At IDC, we believe that illegal content transmission within MEA costs the industry in excess of $750 million in lost revenue every single year," says Tracey Grant, the firm's program manager for digital media and broadcasting in MEA. "Sitting at the heart of the problem is the 'laissez faire' consumer mindset that characterizes much of the region, with large sections of the population viewing content piracy as entirely socially acceptable and as a victimless crime. It is an incredibly ingrained and difficult mindset to overcome, and represents the single biggest challenge facing industry stakeholders looking to bring the practice under control."
"It is clear then that the consumer mindset toward piracy across the region needs to change," continues Grant. "This will certainly not be easy to achieve, but there is scope to educate the market in an attempt to alter the region's prevailing attitudes. A key area of focus for consumer education should be the damage that piracy causes to local industries. In this regard, it is a simple matter of return on investment, because if an industry is not properly protected, growth is inevitably restricted and the cost of innovation and production becomes prohibitively high."
"There is considerable demand in the region for more localized content, but consumers must understand that such content comes at a price," concludes Grant. "If the content created by independent production houses is continuously pirated and made available for free via illegitimate channels, those same independent production houses will simply cease to make the content that the region's consumers have long been crying out for. As such, there is a pressing need to educate consumers on the damage that piracy inflicts on the ability of the region to develop and sustain a truly viable ecosystem of local production."
About the Research
The IDC Insight report "Piracy in the Middle East and Africa – Time to Change" (IDC # CEMA 23345) explores the issue of video piracy in the MEA region. It looks at what content is being pirated, and how it is happening, with the aim of helping the industry to develop attainable and measurable targets for reducing this practice. The study examines the ecosystem of video piracy across this vast region and assesses the wider impact it has on the MEA broadcast industry.
For more information about IDC's digital media and broadcasting services research in the Middle East and Africa, please contact Tracey Grant on +971 55 709 6969 or at firstname.lastname@example.org .
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .
IDC in the Middle East, Africa, and Turkey
For the Middle East, Africa, and Turkey region, IDC retains a coordinated network of offices in Riyadh, Casablanca, Nairobi, Lagos, Johannesburg, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region.
Contact for Media
Anulekha Shetty, MEA Marketing Manager, Tel: +971 4 391 2741, Email: email@example.com
ContactFor more information, contact:
+971 4 391 2741