IDC: China’s Wearable Device Market Continues to Grow, with Varied Performance Between Segments
16 Dec 2015
BEIJING December 16, 2016 – According to the International Data Corporation (IDC ) PRC Quarterly Wearable Device Tracker, wearable device shipments in China reached 7.37 million units in Q3 2015, up 40.1% from the previous quarter.
This chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic are available by clicking here .
Throughout Q3 2015, several highlights in the wearable device market stood out, such as the explosive growth in sales of children's watches, successive market launches of Android Wear smart watches, emergence of wearable payment devices, and the outstanding performance of sport wearable devices. These trends are detailed further below.
1. Following explosive growth in July and August, sales of children's watches plummeted in September.
Following channel expansions and user build up in Q2 2015, vendors saw an explosive growth in sales of children's watches in July and August driven by school shopping. Increases in sales of children's watches were so drastic that they led to shortages in the upstream PMOLED screen supply chain, giving rise to public concerns regarding product quality and safety. However, sales of children's watches took a nosedive in September following the end of the school shopping season. This prompted vendors to change their sales channels and marketing strategies to focus on raising market share during the end-of-year shopping season.
2. Apple topped the smart watch charts and the 2nd-gen Moto 360 brings Android Wear into the Chinese market.
Expanding its reach through both Apple dealership stores and 3C online channels like Digital China, Gome, Suning, and Jingdong, the Apple Watch achieved steady sales growth in Q3 over the previous quarter. As the first Android Wear smart watch to enter the Chinese market, the 2nd-gen Moto 360 boasted great sales after its online debut in September. In addition, domestic brands like Geak and inWatch also performed well in Q3 2015 by targeting customer niches.
3. Wearable payment devices grow quickly and lead user demand.
With the popularity of mobile payment and the expansion of NFC-carrying vendors, wearable devices have become an excellent facilitator for mobile payment. Booming sales through both offline and online channels revealed iShuashua as a shining example of growth in the wearable market in Q3 2015. Later, Lakala, Casio, and Fiiband also launched watches with payment functionality, aiming to further expand market opportunities for wearable payment devices.
4. User demographic for sport wearable devices expands, and product form factor diversification begins to take shape.
As citizen awareness and interest in sports and physical fitness grows across China, bracelet-type products with only simple health monitoring and tracking functions can no longer meet user needs. Smart sports watches, multifunctional sports watches and other sport wearable devices all showed a trend of quarter-on-quarter growth in sales in Q3 2015. Through a wide range of product lines covering many functional market segments and price ranges, Garmin has established itself as the top selling smart watch vendor in Q3. The introduction of smart running shoes by Li Ning and Huami have performed extremely well, and mark an important step in expanding the form factor of wearable devices towards garment-type products.
Jean Xiao, Research Manager of wearable market at IDC China, believes that: "The current rapid growth of China's wearable device market relies heavily on growth in shipments of basic wearable devices. As more vendors enter the smart wearable device market, basic wearable devices will face significant competition from their smart device counterparts."
For more information about the research or to purchase this data, please contact Frank Wang at +86-10-5889 1666 or email@example.com .
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG , the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com . Follow IDC on Twitter at @IDC .
ContactFor more information, contact:
+86-10 5889 1766
+86-10 5889 1615