New IDC Research Shows Slight Decline in Printed Pages in EMEA, But Paperless Office Not on the Horizon
04 Sep 2013
Prague, September 4, 2013 – The volume of printed pages in Europe, the Middle East, and Africa (EMEA) declined slightly in 2012 as businesses explore ways to cut printing cost in an unfavorable economic environment. Nevertheless, almost two million pages were printed in EMEA every minute last year, a volume of paper to cover almost 17.5 soccer pitches. According to international market research and advisory company IDC, Western Europe accounts for almost two-thirds of the total page volume generated in EMEA, while the Middle East and Africa (MEA) was the only sub-region in which the page volume increased.
"Cost reduction efforts, the digitization of document workflows, increasing adoption of managed print services (MPS), and environmental concerns across Europe were some of the key factors behind the declining printing volume in EMEA last year," says Research Director for Imaging Printing and Document Solutions Ilona Stankeova, IDC CEMA.
Recent research conducted by IDC reveals that the fast-growing adoption of tablets and smartphones, contrary to a widespread belief, is not currently a factor in the page volume decline. "The perception of the negative impact of handheld devices on the overall page volume is just a myth," says Research Director for Imaging Printing and Document Solutions Mitri Roufka, IDC CEMA. "Although media tablets are killing the PC/notebook business, that is clearly not the case with printing; home users purchase the majority of media tablets nowadays, and households contribute only 5% to the total printed page volume."
Roufka goes on to say, "IDC's Mobile Device Users vs. Non-Users: Print, Scan, Document Management study clearly shows that media tablet and smartphone users print more on average than non-users of such devices. In addition, over 50% of smartphone users and 35% of tablet users indicate they do not know how to print from their devices and that they would expect to print more if they had an easy application that enabled them to do so. The evidence suggests that, today, printing behavior is determined by lifestyle and work and not by the use of devices like media tablets and smartphones."
IDC believes two key factors are at play in terms of the need to print and page volume dynamics: Economic conditions and subsequent business activity represent the first, with end users reporting higher numbers of printed pages when business performance is better; the second is the need to print certain documents and process them on paper due to various legal requirements, low adoption of electronic document workflow solutions, and so forth. "This means that, in the long term, the most important factor able to impact page volumes significantly is the shift of document processing from paper to electronic format – a trend already taking place, particularly among large organizations," says Mitri Roufka.
EMEA Printed Page Volume Highlights
- The color laser device page volume expanded more than 12% year on year, with most printing done on MFPs.
- Mono laser devices represented over 82% of the total HCP installed base in EMEA in 2012 and almost 74% of the total page volume generated by laser devices.
- Inkjet devices contributed less than 8% to the total pages generated; nevertheless, their share increased due to the proliferation of inkjet devices in businesses.
- HP retained the number-one position in terms of the overall EMEA page volume; Canon and Xerox held on to second and third places, respectively.
About the Research
The study from IDC's Worldwide Page Volume and Vendor Share Program provides total market size and vendor shares for single-function printer, MFP, and single-function digital copier (SFDC) pages (prints/copies) and installed base. Data includes installed base units and pages by technology, sub-technology, and speed (laser) for seven regions. Mobile Device Users vs. Non-Users: Print, Scan, Document Management examines printing, scanning, and document management opportunities and challenges by company size and print location among smartphone and tablet users, as well as a control group of non-users. The study is based on a web survey conducted from mid-October to mid-November 2012. Just over 19,000 end-users in the U.S. were screened to collect incidence of tablet and smartphone use by business size (<100, 100–999, and 1,000+ employees) and consumers. From this group, 800 were randomly selected to answer the detailed survey.
- * Digital hardcopy devices include single-function printers, multifunction peripherals (MFPs), and single-function digital copiers (SFDC). This study included only mono laser devices with speeds under 70 pages per minute (ppm), color laser devices with speeds under 45ppm, and personal through workgroup inkjets.
- IDC tracks A3 and A4 digital devices using remote monitoring tools, consumables trackers, and other data collection methods. The installed base is derived from IDC Worldwide Hardcopy Peripherals Tracker shipment data and IDC proprietary retirement research.
- Developed regions include the United States, Western Europe, Canada, and Japan. Developing regions include Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe, the Middle East, and Africa.
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