Czech Hardcopy Peripherals Market Volume Slumps as Vendors Refocus on Midrange and High-End Devices
07 Oct 2013
Prague, October 7, 2013 – Strategic decisions by several vendors to cut down on sales of unprofitable entry-level devices resulted in a sharp decline of hardcopy peripherals (HCP) shipments on the Czech market in the first half of 2013. According to global research and consulting company IDC, the market plummeted 25.1% year on year to 167,663 units worth $62.48 million in the first six months of the year.
"The market recorded the lowest level of shipments in the past ten years, as key players moved away from inkjet devices priced below $100 and entry-level laser devices, due to extremely low profit margins on such models and low usage of original consumables that they generate," says Zuzana Babicka, a senior research analyst at IDC. "In spite of this, the market grew mildly in value year-on-year, due to an upsurge in sales of production-grade devices and strong sales of midrange color laser MFPs."
As tough economic conditions persist, end users are looking for ways to step up their productivity and improve competitiveness. Although a tendency to postpone investments continues, organizations with extensive printing needs are increasingly willing to purchase high-end devices, if such investments are financially viable and elevate productivity. Sales of upper-level midrange and high-end laser devices are largely driven by vendor promotions, affordable print service offerings, and, in certain cases, EU funds. Furthermore, market demand continues to shift from single-function printers to MFPs, with MFP shipments exceeding those of SF printers in both mono and color laser segments in H1 2013.
Czech Hardcopy Peripherals Market in 2012 and H1 2013 (Units)
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