Windows Upgrades Drive Rebound of Slovak PC Market in Q1 2014
19 May 2014
Prague, May 19, 2014 – Following six quarters of decline, the Slovak PC market increased in volume by 21% year on year in the first quarter of 2014. While seven out of ten PCs sold were notebooks, recovery was noted in the desktop segment as well.
The market was driven by transitions to a newer Windows OS versions (either Win7 or Win8), as Microsoft ended its support of Windows XP in April. Vendors also increased shipments of new PCs due to Microsoft's price reduction of Windows 8; some were also compelled to do so in order to meet end-of-fiscal-year targets set by their global or regional HQs.
Notably among vendor developments, Samsung announced in January that it would cease production of Windows-based notebooks in 2015. In February, Sony declared its intention to sell its Sony Vaio notebook division to another Japanese manufacturer, Japan Industrial Partners.
The Slovak economy, as measured by GDP, is in good condition, which has been reflected in increased retail sales of ICT, among other things. The country is entitled to use European Structural Funds (ESF) also in the next seven-year round, which should positively impact both the economy and the ICT market in the longer term.
Vendor Market Volume Shares
In 2014 Q1, Lenovo regained first position in the Slovak PC market in terms of new shipments. The vendor also ranked first in volume terms in the notebook segment, while HP continued its long-standing dominance in the desktop segment.
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