EMEA Market Confidence Will Boost Workstation Refreshments in H2 2014
04 Sep 2014
Prague, September 4, 2014 – Workstation shipments in the Europe, Middle East, and Africa (EMEA) region increased 12.7% year on year in first half of 2014. Global research and advisory company IDC expects this healthy performance to continue in the second half of the year, with 11.2% growth forecast compared to the same period of 2013.
"We see that vendors are taking advantage of the confidence in market conditions and the improvement in credit rates, and are strengthening their channel plans," says Mohamed Hefny, senior analyst with IDC's systems and infrastructure department. "They recruit more value-added resellers and add new reward systems, while further supporting them with demo-purpose models, in addition to training programs. All of this increases the number of end users reached and eventually results in increased sales."
The platform enhancements soon to be shipped to the region will offer wider bandwidth, faster computing speeds, and more power-efficient performance, which should secure continuous strong demand over next year, especially in business segments like oil and gas, media production, and aeronautics, where price is less of a factor in purchasing decisions.
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About IDC : IDC leads the ICT innovation discussion through events, research, and consulting. For nearly five decades, it has been giving ICT and business professionals data and insight for making strategic and practical decisions. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Learn more at www.idc.com.
ContactFor more information, contact:
+420 221 423 116
Mohamed Hakan Hefny
+420 221 423 150