Western European HCP Market, 4Q15: 2015 Finishes With an Overall Disappointing Quarter, Says IDC
11 Feb 2016
LONDON, February 11, 2016 — According to research by International Data Corporation (IDC), the Western European printer and multifunction (MFP) market decreased 4.9% in unit terms compared with the same period a year ago, with negative performances in both inkjet and laser segments. This gave a 4Q15 market figure of 6.5 million units — a decline of 333K units, largely due to the contraction in consumer printing. Revenues increased by 1%, but lasers were largely responsible for the value increase as inkjet revenues fell by 14.3%.
The laser markets were relatively decent in 4Q15, following the negative trend seen in the previous two quarters in Western Europe. Still the, combined printer and MFP laser shipments decreased 1% in 4Q15.
For the first time in almost three years, business inkjet growth stuttered and remained flat. However, MFP products showed the highest growth rate with a 2.7% increase, but business inkjet printers suffered a massive 29% decrease in 4Q15. In fact, business inkjet MFP represented 92.1% of business inkjet shipments in 4Q15 and this trend is unlikely to be reversed.
Overall, MFP products accounted for 82.1% of all shipments in Western Europe in 4Q15, higher than the 2015 average of 81%. Shipments of laser MFPs remained flat and inkjet MFPs decreased this quarter, but shipments were generally in line with IDC forecasts.
Growth in the business market, comprising laser and business inkjet devices, slowed down, but the value decreased by 3.5%. The highest value growth was shown in 45ppm+ color devices, a positive trend already observed last quarter and becoming stronger in 4Q15.
"Laser color devices with a 45ppm+ speed are becoming increasingly popular and we have observed higher volume shipments and double digit growth in value. For the second consecutive quarter, we have seen a willingness for businesses to invest in higher speed and color office equipment," said Delphine Carnet, senior research analyst in IDC's Western European Imaging, Hardware Devices, and Document Solutions group. "Newer technologies give the laser market the necessary edge to compete against attractively priced business inkjet technology."
• The overall Western European hardcopy market declined 4.9% year on year in 4Q15, with the inkjet decline greater than that for laser.
• Few segments saw any significant growth, with A3 color MFP devices showing the only real laser growth increase in Western Europe.
• Most color growth was from A3 MFP products, with only color MFP products showing a double-digit increase.
• Business inkjet growth stuttered this quarter, despite 2.7% growth for MFPs and a staggering 29% decrease for printers.
The German market followed the overall Western European negative trend with a 14.8% decrease, which followed a 7.9% decrease in 3Q15. The business inkjet market was also a lot weaker than the Western European average, with a decline at 11.7% compared with the regional average of -0.8%.
The laser market in Germany showed negative growth for the third quarter, although color devices showed a lesser decline than mono devices. The inkjet market also decreased, by 20%, with consumer inkjet showing a 23% decrease.
Both multifunction and printer devices saw strong declines, with a 16.2% decrease for MFPs and a 10.3% decline for printers.
France performed better than the Western European average but still showed an overall decline of 0.4% in 4Q15 over the same period last year. Inkjet decreased; whereas laser showed 3.1% growth.
The consumer markets for inkjet decreased 2.2%, a little less than last quarter, and there was a hopeful 4.3% increase for business inkjet, contrasting strongly with the negative trend seen in Western Europe. MFPs decreased for inkjet (3.3%), but laser MFPs increased by an impressive 17.7%.
The U.K. recorded a poor performance this quarter with a 2.2% decline, following the negative trend seen in Western Europe, only higher. Business inkjet on the other hand performed fantastically well, in contrast with Western Europe's decline, with a 16.6% increase. Both the laser and inkjet markets declined, but we saw positive growth in A4 Printers for both technologies.
- Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2016.
- All growth rates quoted are year on year (4Q15 versus 4Q14).
- IDC tracks A2–A4 devices in the Quarterly Hardcopy Peripherals Tracker.
- Hardcopy peripherals include single-function printers, printer-based multifunctional systems (MFPs), and single-function digital copiers (SFDCs). Data is reported for calendar periods.
- For more information about IDC's Worldwide Quarterly Hardcopy Peripherals Tracker in EMEA, please contact Phil Sargeant (firstname.lastname@example.org).
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