The Asia/Pacific PC Market Contracted For the First Time In 2012, Reports IDC
18 Jan 2013
Singapore and Hong Kong, January 18, 2013 – IDC's preliminary results show that the Asia/Pacific (excluding Japan) PC market declined 2% in full year 2012 to reach 121 million units, recording a full year contraction for the first time. Ongoing weakness in the global economy finally caught up with the region, affecting demand across both consumer and commercial segments. Mature markets in the region were impacted by distractions from smartphones and tablets as well, further hurting PC shipments there as a result. In 4Q12 specifically, the market came in 4% below IDC's initial forecasts with a 5% year-on-year decline, as channels across the region remained distracted with clearing out existing Windows 7 inventory before bringing in new Windows 8 stocks.
"Initiatives such as Ultrabooks and Windows 8 haven't reinvigorated the PC market as much as the industry had hoped," said Avinash K. Sundaram, Senior Analyst for Client Devices Research at IDC. "In light of this softness, IDC expects growth to remain muted in the upcoming years. However, we also must not forget that this is still a more than US$60 billion market in the Asia/Pacific (excluding Japan) region alone."
Lenovo remained in the lead in 2012 as it continued to expand beyond China in the region, making particularly strong strides in India. Internal re-organization activities kept HP busy for much of the year, though its recent efforts at regaining partner confidence helped the vendor arrest some of the decline. Dell, meanwhile, made a strategic choice to shift its focus towards higher valued products. ASUS persisted with its strategy of targeting lower tier cities in emerging markets with entry-level SKUs to steadily gain ground across the region.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.
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