Public-Sector Projects Expected to Continue Driving Growth in Hungarian PC Market
05 Jun 2014
Budapest – 5 June, 2014 - The overall Hungarian PC market posted 15% year-on-year-growth in Q1 2014, with nearly 135,00 units shipped. Positive trends were mainly visible in the desktop segment, which increased 13.1% over the same quarter in 2013, as several large projects took place in the first quarter of the year. The most significant of these was the second delivery of the Digital Home Program (DOP), a public-sector project to support IT integration in poor regions, along with OTP Bank's upgrade of desktop computers in many of its branch offices.
The portable PC segment grew 15.3% year on year in Q1, primarily driven by increased demand for consumer devices. This was supported by vendor's efforts and, in some cases, by major retailers' discounts. The most successful vendor in Q1 was Dell, while vendors like Asus and HP quickly filled the space left when Samsung vacated the consumer notebook market.
Public-sector projects and consumer demand both contributed to the postive performance of Dell, Lenovo, and HP, in particular.
IDC expects that the coming quarters of 2014 will be exciting for vendors and customers alike, as there are several interesting projects planned, mostly in the public sector, some of which are being referred to as "government giga-projects".
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