Android Extends OS Market Share as Indonesians Go "Smart", According to IDC
06 Dec 2012
Jakarta, November 26, 2012 – Android based phones in Q3 extended its smartphone market share to 64% in the fast growing Indonesia market, building on its strong showing in Q2.
According to IDC's Asia/Pacific Quarterly Mobile Phone Tracker, the Indonesian mobile phone market booked a record shipment in Q3, reaching 15.5 million units, with a growth of 13% quarter-on-quarter (QoQ) and 14 % year-on-year (YoY), the strongest growth thus far,Smartphones shipped reached 1.96 million units.
Feature phone shipments remained the highest contributor as the demand in rural and sub-urban areas continue to rise. This segment, however, is dominated by a handful of vendors such as Cross and MITO, who have begun to strongly challenge Nokia and Samsung.
The star of Q3 though, was smartphones, with a 29% QoQ increase in shipments. As price points of smartphones continue to decline, and the propensity to utilize increase, IDC is certain Indonesia will be the key focus market in ASEAN for several smartphone vendors.
"The rise of the middle income group in Indonesia, as well as the continued push towards an information based society has caused for many individuals to embrace mobile devices. It's just a matter of time before this gets further infused in both their personal and work lives, as traditional thinking gives way to an evolving mobile workforce", says Sudev Bangah, Head of IDC Indonesia.
Half of the smartphone shipments in Indonesia constituted devices between the range of US$100 to US$200, with screen sizes of 4 inches and above. This has caused some enthusiasm amongst Indonesians who crave smartphones for social media and entertainment purposes.
"The current trend of affordable smartphones with large screens has caused excitement within the market. IDC expects that smartphone shipments will continue to increase through to next year, where smartphones will then constitute close to 22% of total shipments by the end of 2013. As competition heightens, more affordable devices will emerge, benefitting consumers on a whole," says Darwin Lie, Market Analyst for Client Devices Research at IDC Indonesia.
Top Five Mobile Phone Vendors in 2012 Q3 (not ranked)
Cross is seen as the largest local mobile phone vendor in Indonesia, recording extraordinary shipment volumes in 2012 Q3. With a line-up of up to 40 different products (both feature and smart phones), choices seem unlimited as Cross begin its venture into the smartphone world, at affordable price points.
MITO recorded a 44% QoQ growth in 2012 Q3, as its product differentiation and target markets help it to maintain slight dominance in East Indonesia.
Nokia maintained its dominance in the feature phone market with strong demand for its X series and Asha series phones. But Nokia remained fairly silent with its smartphone line-up, in anticipation of the upcoming launch of Windows Phone 8 mobile phone.
Research In Motion continues its push in battleground Indonesia, as it upped shipments in 2012 Q3 on the heels of rapid promotions via its distributors. Though it BlackBerry phones are still seen as the primary smartphone of choice for first time users, its dominance is waning.
Samsung continued to be a major player in the Indonesia mobile phone market. Samsung recorded high growth in the Indonesia market via its Galaxy series, while its feature phones achieved modest shipment growth, primarily from its line of US$20 phones.
For more information about the research or to purchase this data, please contact Sudev Bangah at +62 81310287324 or email at ">firstname.lastname@example.org . To set up an interview with Sudev Bangah or Darwin Lie, please contact Agita Saraswati at +62-21 520-3496 or email@example.com
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