Indian Smartphone Market Breaks 5 Million Mark in Q4, 2012 Powered by Sub-US$200 Price Points, Says IDC
06 Mar 2013
Bangalore, March 6, 2013: According to IDC Asia Pacific Quarterly Mobile Phone Tracker data for CY 2012, the overall mobile phone market in India has reached approximately 218 million units, a 16% Y-o-Y growth from CY 2011. This is mostly driven by the burgeoning smartphone market in India which grew from close to 11 million units in CY 2011 to 16.3 million units in CY 2012, a considerable growth of about 48%
Source: IDC Asia/Pacific Mobile Phone Tracker 2009-2012
This market is expected to continue its growth into 2013, driven by the stupendous growth of close to 70% in the smartphone market.
Source: IDC Asia/Pacific Mobile Phone Tracker Q1 2012-Q4 2012
As per the IDC Asia/Pacific Quarterly Mobile Phone Tracker data for 2012 Q4, the India smartphone shipments reached a record high and reached a total of 5.4 mn unit shipments in 2012 Q4 smartphones shipped to India grew 38% Q-o-Q, contrary to the 5% decline that was seen in the feature phone segment during the same period.
"Local vendors ramped up shipments and aggressively launched new models to meet the growing consumer demand in the low-end smartphone market segment," said Manasi Yadav, Senior Market Analyst in the Client Devices team at IDC India.
"Local vendors have remained dominant in sub-US $100 price band while they pose serious competition to the global vendors in the US$100-US$200 price band. These two segments emerged as the most vibrant and the fastest growing smartphone price band segments in the Indian market." adds Manasi.
Smartphones with upgraded specifications, such as a 4-inch+ screen size and dual-core processors, were especially becoming popular."
Android continued its dominance in the Indian smartphone market, however increased pick up of other operating systems - such as iOS and Windows Phone 8 is expected to spice things moving forward.
"The scale of the India smartphone market is growing by leaps and bounds. With increased affordability of handsets and further slashing of 3G tariffs, this market has tremendous potential to show consistent double digit shipment growth in the coming quarters," said Manasi Yadav, Senior Market Analyst for Client Devices at IDC India. "The local vendors continue to hold onto a significant share in this market with attractive price points and upgraded specifications on offer."
Apple's India shipments saw a sudden surge this quarter, sending it to the second spot in terms of revenue in the overall Smartphone market. The surge in shipments can be attributed to the channel
restructuring and the launch of iPhone 5 in 2012 Q4. With the newly appointed National distributors - Redington and Ingram Micro, Apple reached out to a consumer base bigger than ever before.
Top Five India Smartphone Vendor Ranked by Unit Shipments, 2012 Q4
1 Samsung remained the leader and pace-setter for the market, inspiring both international and domestic vendors to launch their own quad-core and 5-inch+screen size models.
2 Micromax outperformed the market through its aggressive ramp-up and an enhanced product portfolio and new launches in the past quarter.
3 Sony garnered a significant shipment share owing to its mid-tier range of smartphones (priced between $150-300) doing quite well in the market.
4 Nokia, came in fourth with its range of Lumia devices powered by Windows Phone 8 OS, again in the mid range segment, which drew noteworthy attention from consumers especially in the Tier 1 cities.
5 Karbonn, made it to the top 5 for the first time, thanks to the new range of attractively priced smartphones that were launched in 2012 Q4
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.
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