With Numerous Product Launches, India Tablet Market Grows Steadily In Q4 2014: IDC
23 Feb 2015
After witnessing strong growth in the festive third quarter, the India tablet market posted further growth in Q4 2014, ending the year on a positive note. According to International Data Corporation (IDC), the India tablet market reported shipments of 0.96 million units in Q4, a quarter-on-quarter gain of 3.6%. Strong performance by local vendors as well as increasing interest among PC OEMs in the tablets space contributed to the expansion of the market over Q3. The share of PC OEMs in the market has more than doubled from one year ago. Despite the gains in the second half of the year, shipments for all of 2014 declined -15% year over year at nearly 3.5 million units.
"The market saw a correction after the introduction of BIS regulation in July 2013. Unbranded tablets were wiped off from the market, thereby contracting the bubble of growth witnessed in 1H 2013 and hence resulting in year-on-year decline in growth," said Tanvi Mann, Market Analyst, Client Devices IDC India.
Form Factor Highlights: 7 inch tablets in the less than $150 price band populated the market and will continue to do so in the foreseeable future. While Android still has majority of the pie, we do see vendors exploring the 8-9 inch segment.
"Consumers are driving the wave of adoption of low-cost tablets as a preferred mobility solution. We are also witnessing a higher inclination of consumers towards online buying platforms and vendors are keeping up with the trend," said Kiran Kumar, Research Manager, Client Devices IDC India.
Wi-Fi enabled tablets have faced a steep decline over the past several quarters, losing out to connected tablets. The market is swiftly moving towards 3G connected tablets, which posted double-digit growth in Q4 and accounted for approximately 60% of total shipments in the quarter. Additionally, IDC expects 4G tablets to pick up as more service providers roll out their LTE spectrums by the second half of 2015.
The tablet market in Q4 saw numerous new product launches and the top vendor scenario looks as follows:
Top 3 Vendor Highlights:
iBall: iBall rapidly climbed its way into the number 1 spot in the fourth quarter. From a 4.5% share in Q4 2013, the brand has more than tripled its share in Q4 2014. Its growth is based on low-cost products targeted at consumers looking to own entry-level form factors. The brand is actively engaged in expanding its retail presence as well as its geographical reach.
Samsung: Samsung slipped to the second spot, with 12.9% market share compared to its 17.9% share in Q4 2013. Local tablet vendors are posing stiff competition to Samsung at retail counters.
DATAWIND: DATAWIND is another local player to watch. The brand is synonymous with the Akash tablet owing to its engagement with government education projects in 2013. The brand is now focused on the consumer segment. Its low-priced products follow a unique channel of direct selling and TV/newspaper-led buying, targeting tier-2 and tier-3 cities.
IDC India Forecast:
IDC anticipates 2015 will start with large government and education projects feeding the commercial segment. The consumer space will continue to be led by the local brands while some of the older players may reappear in the top five vendor list. On a yearly basis, we expect 2015 to post single digit growth over 2014.
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