Top Ten Predictions for the Netherlands ICT Industry – Look to the "3rd Platform" for Growth and Innovation
12 Feb 2013
Amsterdam – February 12, 2013 – IDC announced the Top 10 ICT predictions for the Netherlands in 2013. Based on local and international industry movements, the study contains ten predictions compiled by all IDC analysts based in the region.
With the uncertain economic outlook in Europe continuing to impact the Netherlands, IDC expects businesses to maintain a cautionary attitude when considering their ICT spending in 2013. Nevertheless, ICT spending will continue to slowly increase in the Netherlands in 2013. The most important events will cluster around what IDC calls the "3rd Platform" for IT growth and innovation.
"The first platform used mainframe and terminal technology. The second platform was based on Internet and client/server connections. We have now come to the third generation platform, with new technologies that enable users to work regardless of their device and location. Private and business usage and behavior has been united, and companies realize that the data they store can be useful for the business and is growing exponentially," said Jeroen Wortel, country manager, IDC Benelux.
With this in mind, IDC provides the following ICT predictions for 2013:
• Dutch IT Spending Will Be Slow But Boosted by Mobility
• Mobility Will Drive the Corporatization of Consumers
• The Dutch Telecom Market Will Be Data Driven; Overall Revenue Will Remain Flat in 2013
• Social Marketing Will Reach a Paradigm Shift
• Enterprise Social Collaboration Will Continue to Be the Fastest-Growing Software Market
• Dutch Shopkeepers Will Embrace Omnichannel Retailing Strategies
• Private Cloud Adoption Will Drive Enterprise Public Cloud Growth
• Server Virtualization Will Remain an Important Investment Area
• Services Industry in the Netherlands Will Struggle: Survive and Acquire
• CIOs Will Play a Smaller Role in the Evaluation and Ownership of ICT Investments
"2013 will be a 'make or break' year for some ICT vendors and service providers, while they have yet to come up with the structural answer to the disruptive trends of the 3rd Platform combined with the economic crisis and the changing business dynamics," said Wortel. "Leadership teams will need to pull the right levers to ensure successful execution and to meet client expectations for increased cost transparency, elasticity of consumption, and delivery flexibility."
For the complete report of the 2013 Top 10 Predictions for the Netherlands, please click here.
For additional information about these predictions or to arrange a one-on-one briefing, please contact Jan van Vonno at +3120-408-9500 or email@example.com.
About IDC Predictions
As we have for the past three decades, IDC provides an outlook for the year ahead in the IT market. IDC will publish dozens of IDC Top 10 Predictions documents for 2013. Please visit www.idc.com/predictions2013 for a complete listing.
About IDC Benelux
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. Established in 1985, IDC Benelux has continuously maintained a strong team of industry analysts and consulting talent based in Amsterdam focusing on the local Benelux market and complementing IDC's international & regional research expertise. Underpinning an unrivalled global coverage with regional and local presence, knowledge, expertise and support, IDC delivers insightful analysis, credible forecasts and market understanding to help our local customers create sound business strategies.
ContactFor more information, contact:
Jan van Vonno