Singapore and Hong Kong, December 14, 2011 – International Data Corporation (IDC) has appointed Rice Communications as its PR partner for 12 months to manage communication activities across the Asia/Pacific region.

From 1 December 2011, Rice Communications will be responsible for IDC’s on-going strategic counsel, issues tracking and media engagement. The agency will cover markets such as Singapore, Hong Kong, India and Australia. Rice Communications will also facilitate access to IDC’s market-leading data, reports and commentary on current issues and trends.

IDC is the premier independent global market intelligence, events, and advisory firm for the information technology, telecommunications and consumer technology (ICT) markets. In achieving professional business solutions, IDC focuses on reliable research and methodologies based on worldwide and local knowledge. With over 200 analysts based across Asia/Pacific, IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy

“As a trusted partner with extensive experience working with many B2B companies in the technology space over the years, Rice Communications has the proven ability to support us in accomplishing our goals by leading all communications activities to the next level through the power of media”, said Jason Gorud, Vice President, Integrated Marketing Programs, IDC Asia/Pacific.

“We are delighted to be able to move our engagement with IDC from a vendor agency to a partner. We look forward to working with the IDC team in the region to further strengthen its presence as a thought leader in the region and guide business decisions for many businesses in the IT market,” said Sonya Madeira, Managing Partner at Rice Communications.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

About Rice Communications

Rice Communications was established in January 2009 to provide strategic, insightful and customized professional communications services. Based in Singapore, Rice caters to companies seeking to strengthen their profile across the Asia-Pacific region. With a zealous team of young consultants led by seasoned professionals, Rice is committed to raise the bar of the Asian PR and communications practice through value-oriented partnerships with clients, industry associates, suppliers, stakeholders and influencers, and the media. For more information, please visit: http://www.ricecomms.com

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