Asia/Pacific PC Market Shrinks by 10% in 2013; Marks Region's First Annual Double Digit Decline: IDC
21 Jan 2014
Singapore and Hong Kong, January 21, 2014 – IDC's preliminary results show that the Asia/Pacific (excluding Japan) PC market declined 10% in full year 2013 to reach 108 million units.
The economic sluggishness in big emerging markets in the region adversely affected buying sentiments, with education sector projects being a lone bright spot in the commercial space, without which the region could have dropped even further. On the consumer side, smartphone and tablet distractions spread throughout the region this year, further contributing to the sharp decline in the PC market.
In 4Q13 specifically, the market came in 2% below IDC's initial forecasts with a 9% year-on-year decline. While most of the region was generally in line with forecasts, Thailand stood out as an exception, as the market there was plagued by the ongoing political turmoil. Shipment volumes this quarter will likely be the lowest in Thailand in the last four years.
"The year ended on a somber note for the PC market, as it declined for the second consecutive year. Distraction from competing devices, ongoing pessimism in the economy and exchange rate pressures were among the factors impacting the market this year," says Handoko Andi, Research Manager for Client Devices at IDC Asia/Pacific.
Lenovo retained its top spot, although it could not shrug off the slump in its home market China, posting an annual decline in 2013 as a result. HP’s year-on-year growth in 2013 was almost entirely due to fulfillments for a big education project in India. Weakness in China arrested an otherwise good year for Dell in the region, despite the internal distractions affecting the vendor. ASUS, too, fell in line with the overall market trend, declining year on year, while Acer continued to struggle with its product strategy, declining in nearly all markets in the region this year.
"2014 is expected to remain another challenging year for the PC market, as competition will only grow among the devices," Andi adds.
"Further, exchange rate pressures, political risks and economic uncertainties will all likely spill-over into 2014 as well. That being said, if the big ticket education projects from last year get repeated, or if the Wintel eco-system is able to bring low-price full function PCs to the market, these are all potential upsides that could help drive volumes in the upcoming year."
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.
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