Thailand Hardcopy Peripherals Market Remained Strong at the Start of 2012 Despite Local Challenges, says IDC
10 Jul 2012
Bangkok May 29, 2012 – Despite a drastic decline in government, corporate and consumer spending at the end of 2011 due to severe flooding in and around the Bangkok region, the printer and multifunction peripherals (MFP) market managed to bounce back from the crisis at the start of this year. The market recovered by 18.1% quarter-on-quarter (QoQ) in 1Q 2012, representing 480,000 unit shipments compared to 407,000 unit shipments in the previous quarter.
"Inkjet printers and MFPs, which are popular choices of home users, recovered after a decline in 4Q 2011, posting a QoQ growth of 11.4%. Inkjet printers and MFPs took 71.7% of the total HCP market in 1Q 2012, which was close to 344,000 unit shipments," says Donovan Low, Associate Market Analyst for IDCs Peripherals research in Thailand. Inkjet MFP experienced an overall growth of 10.7% while inkjet printers registered a growth of 13.2% in 1Q 2012.
"The laser printers and MFP market experienced robust growth of 46.5% on a QoQ basis in 1Q 2012. Public and commercial tenders for managed print service (MPS) solutions contributed the most to the growth. This is in addition to bigger commercial deals away from the crisis hit Bangkok region such as Chiang Mai and Chonburi. The laser MFP market experienced a 33.9% QoQ growth while the laser single function printer (SFP) market recorded 55.7% growth in Q1 2012”, adds Donovan.
Donovan continues, "Despite the flood crisis in recent months, the overall recovery of the Thailand market has taken shape. In the meantime, consumers in Thailand will continue to remain sensitive to price changes and vendors are likely to scramble to introduce new models into the market to replace old ones, and offer more end user promotions to both residential as well as commercial users".
As recovery effort eases and it is business as usual for most enterprises, overall spending from the government and private sector is likely to increase. This creates opportunities for new projects and deals. At the same time, previous projects, which were put on hold, will resume. On top of that, end user and consumer spending are also set to increase especially during the school re-opening periods. Considering all these factors, IDC expects the printer and MFP markets to grow by 5.4% in 2012.
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