Bangkok, 2 October 2012 – According to IDC's Worldwide Quarterly Tablet Tracker, 2Q 2012, the Thailand tablet market in Q2 2012 witnessed exceptional growth of 300% year-over-year (YoY) and 127% sequentially, with shipments totaling 466,000 units.

"The growth in 2Q 2012 was observed across all market segments. Intense competition between Apple and Samsung presented consumers in the mid to upper class segments with more choices which has helped keep the market growing at an impressive rate," said Jarit Sidhu, Market Analyst for Client Devices Research at IDC Thailand. "Telecom operators have also played their part by actively promoting bundled data packages at attractive price points for tablets."

Jarit continues, "The entry-level market in turn received a major boost with the government's One Tablet per Child (OTPC) scheme. This project played a dual role by directly increasing shipment volumes as well as promoting awareness of tablets nationwide. Local vendors such as GNET and i-Mobile were among those who benefitted from this scheme in Q2, as they posted strong growth numbers."

Thailand now ranks among the biggest and the fastest-growing markets in Asia-Pacific for tablets. With more than 670,000 units shipped in the first half of 2012, IDC forecasts that this meteoric rise will continue throughout 2012.

IDC has revised its 2012 forecast up from 125% to 140% growth. Shipments, inclusive of this year's OTPC, are expected to surpass 1.4 million units. Benefitting from a number of choices as well as attractive data plans, the consumer market is anticipated to expand robustly with new players entering the market while the commercial market will also start to pick up, notably the education space as well as across other vertical sectors.

Figure 1

For more information about purchasing the report, "IDC’s Worldwide Quarterly Tablet Tracker", please contact Phawadee Pongsupan at +662-651-5585 ext.111 or ppongsupan@idc.com. For press enquiries, please contact Sasithorn Sae-iao at +662-651-5585 ext.113 or sasithorn@idc.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

Contact