Turkey Enterprise Application Software Market Double-Digit Growth Surpasses Expectations, According to IDC
15 Nov 2012
November 15, 2012 – In 2011, the Turkish enterprise
application software (EAS) market grew 16.6% year on year in U.S.
dollar terms to reach $138.91 million. Expressed in local currency,
growth was 29%, due to the substantial depreciation of the lira.
According to a recent study by market research and advisory company
IDC, the growth was driven by heavy investments by organizations in the
manufacturing, retail, and telecommunications sectors when compared
with the previous year. IDC expects the Turkish EAS market to expand at
a compund annual growth rate (CAGR) of 12.2% to reach $246.54 million
at the end of 2016.
Enterprise resource management (ERM) accounted for the largest
share (43.7%) of EAS revenue in 2011, followed by business analytics
(BA) with 17.6% and customer relationship management (CRM) with 16.1%.
Supply chain management (SCM) came fourth with 13.2% of total market
revenue, followed by operations and manufacturing applications (OMA),
"Customers investing in EAS solutions are far more aware of
the potential benefits than ever before, and are motivated by
the prospect of lowering operating expenses and leveraging EAS
applications to boost efficiency," says Research Analyst Ay��e
Kaptano��lu from IDC Turkey. "We expect that the main drivers of EAS
spending growth in 2012 will be ERM, CRM, and business intelligence. We
will also see the positive impact of SaaS on the CRM market in Turkey
as several EAS vendors announce cloud-based solutions."
In 2011, the top EAS providers in Turkey were SAP, Oracle,
Logo, Microsoft, and Netsis. Together they controlled more than a third
of the market. The combined manufacturing sector was the biggest EAS
spender last year, with the wholesale services and telecommunications
sectors the second and third biggest investors in EAS, respectively.
About the research
Enterprise Application Software Market 2012–2016 Forecast and 2011
Vendor Shares (IDC
#ZR03U) research report provides a detailed overview of the
Turkish market for integrated enterprise application software (EAS)
suites. It includes detailed qualitative and quantitative information,
analysis, and forecasts that help vendors answer key questions
regarding market size, segmentation, market shares, and major economic
and political factors affecting the turkish EAS market.
For more information, contact:
+420 2 2142 3140