PC Market Stumbles on HDD Shortage While U.S. Market Sees Worst Annual Growth Since 2001, According to IDC
11 Jan 2012
FRAMINGHAM, Mass., January 11, 2012 – Worldwide PC shipments
totaled 92.7 million in the fourth quarter of 2011 (4Q11), down 0.2% compared
to the same quarter in 2010, according to the International Data Corporation (IDC) Worldwide
Quarterly PC Tracker. As expected, shortages of hard disk
drives (HDDs) added to challenges from slow economic conditions and competition
from other consumer electronics, including media tablets, eReaders and mobile
phones. The 4Q11 results reflected a year-on-year decline of 0.2% for the
quarter and growth of 1.6% for the full year. This was in-line with IDC
projections of a 0.6% decline for the fourth quarter and 1.5% growth for all of
2011.
Despite the supply chain
constraints wrought by the flooding in Thailand, most regions slightly exceeded
forecast, and most Tier 1 PC vendors had access to sufficient HDD supply,
though smaller PC vendors and retail channels experienced drive shortages.
"Europe and Asia/Pacfic came
in a little stronger than expected, reflecting improvement in key markets and
the strength of underlying demand in emerging regions," said Loren Loverde, vice
president, Worldwide Consumer Device Trackers at IDC. "However, the
industry still needs to work through some key hurdles in 2012, including
recovery of HDD supply, the launch of Windows 8, and successful evolution of PC
design to become still more mobile. Despite the challenges, the industry
appears to be on the right path, and will be poised for substantial
double-digit growth after working through these issues in 2012."
"In the United States, market
saturation and the economic environment continue to weigh considerably on
consumer demand. However, the market is awaiting new products and technologies,
promising a new refresh cycle starting in 3Q12 and beyond with a return to
positive growth in the mid-term," said David Daoud, research
director, Personal Computing at IDC.
IDC expects the market to slow
further in the first quarter of 2012 as the full impact of the HDD shortage is
felt, and then recover to greater than 15% growth in the fourth quarter. Annual
2012 shipments are currently projected at 371 million, an increase of 5.4%,
followed by growth in high teens during the first half of 2013 and annual
growth over 11%.
Regional Outlook
United States - The U.S. market had its second worst year in
history in 2011, dropping nearly 5% from 2010. Although not as severe as the
11.7% contraction following the Y2K buildup and subsequent tech crisis of 2001,
2011 was particularly affected by HDD supply constraints, weak demand, and a
difficult competitive landscape. The fourth quarter's HDD supply shortage has
had a notable effect on fourth quarter shipments.
EMEA – The EMEA PC market continued to contract for the fourth
consecutive quarter, although the decline was not as strong as previously
expected. The market remained adversely impacted by the ongoing debt crisis in
the Euro-zone, which led to more cautious business investments, while
consumers' budget continued to be captured by media tablets and smartphones, particularly
in Western Europe. Due to the sustained weakness in demand, the impact of the
HDD shortage was moderate in 4Q11, and key players managed to secure the
supplies they needed.
Japan – Japan came in slightly better than expected, but the market
still dipped 7% year over year for the fourth quarter and ended 2011 with fewer
shipments than 2010. The slowing of Windows XP upgrades coupled with
uncertainties wrought by slowing exports led to cutbacks across many segments.
Asia/Pacific (excluding Japan)(APeJ) – The region maintained
healthy demand as most markets met expectations. China volume came in higher
than expected but other key markets cooled.
Vendor Highlights
HP – Although HP stepped back from the suggestion of spinning off its
PC division, the move nevertheless affected buyers' confidence as reflected in
their results. The company's shipments fell by 16% year over year, with some of
the market share picked up by aggressive competitors, in particular Lenovo.
However, with a new CEO and a refocus on business stabilization, the company
may be able to recover its stride in coming quarters.
Lenovo – Lenovo continued to make strong gains. Volume reached 13
million, a record high with growth over 36%. Lenovo has continued to develop
its channel reach in markets outside of China, while also making inroads in
EMEA through its recent acquisitions and re-organization.
Dell – Dell ended the year on a positive note, with a modest uptick
for its 2011 volume growth. The company remained firm on nurturing emerging
market opportunities, with good results in Asia/Pacific, but its focus remains
a pursuit of higher margin opportunities in other key markets.
Acer Group – Acer continued to see volume slide as a result of its past
reliance on Mini Notebook sales. Consumer sales through retail channels remain
constrained in the face of the pullback in consumer spending, but the vendor
still managed to make gains in Asia/Pacific.
ASUS – Asus held onto its top 5 spot globally and stretched the
distance between itself and Toshiba. The firm racked up strong gains across all
regions, and seems to have overcome the difficulties it saw in past quarters
with clearing a backlog of Mini Notebooks.
Top 5 Vendors, Worldwide PC Shipments,
Fourth Quarter 2011 (Preliminary)
(Units Shipments are in thousands)
|
Rank
|
Vendor
|
4Q11
Shipments
|
Market
Share
|
4Q10
Shipments
|
Market
Share
|
4Q11/4Q10
Growth
|
|
|
|
|
|
|
|
|
1
|
HP
|
15,123
|
16.31%
|
17,989
|
19.37%
|
-15.93%
|
|
2
|
Lenovo
|
13,012
|
14.04%
|
9,514
|
10.25%
|
36.77%
|
|
3
|
Dell
|
11,970
|
12.91%
|
11,156
|
12.01%
|
7.30%
|
|
4
|
Acer Group
|
9,790
|
10.56%
|
10,643
|
11.46%
|
-8.02%
|
|
5
|
ASUS
|
6,243
|
6.73%
|
4,944
|
5.32%
|
26.29%
|
|
|
|
|
|
|
|
|
|
|
Others
|
36,564
|
39.44%
|
38,615
|
41.58%
|
-5.31%
|
|
|
|
|
|
|
|
|
|
|
All Vendor
|
92,702
|
100.00%
|
92,861
|
100.00%
|
-0.17%
|
Source: IDC Worldwide Quarterly
PC Tracker, January 11, 2012
Table notes follow the last
table
Top 5 Vendors, United States PC Shipments,
Fourth Quarter 2011 (Preliminary)
(Units Shipments are in thousands)
|
Rank
|
Vendor
|
4Q11
Shipments
|
Market
Share
|
4Q10
Shipments
|
Market
Share
|
4Q11/4Q10
Growth
|
|
|
|
|
|
|
|
|
1
|
HP
|
4,274
|
23.02%
|
5,721
|
28.74%
|
-25.30%
|
|
2
|
Dell
|
4,166
|
22.44%
|
4,372
|
21.96%
|
-4.70%
|
|
3
|
Apple
|
2,028
|
10.92%
|
1,718
|
8.63%
|
18.00%
|
|
4
|
Toshiba
|
1,925
|
10.37%
|
1,968
|
9.89%
|
-2.20%
|
|
5
|
Acer Group
|
1,511
|
8.14%
|
1,765
|
8.87%
|
-14.37%
|
|
|
|
|
|
|
|
|
|
|
Others
|
4,666
|
25.13%
|
4,361
|
21.91%
|
6.98%
|
|
|
|
|
|
|
|
|
|
|
All Vendors
|
18,569
|
100.00%
|
19,906
|
100.00%
|
-6.71%
|
Source: IDC Worldwide Quarterly
PC Tracker, January 11, 2012
Top 5 Vendors, Worldwide PC Shipments, 2011
(Preliminary)
(Units Shipments are in thousands)
|
Rank
|
Vendor
|
2011
Shipments
|
Market
Share
|
2010
Shipments
|
Market
Share
|
2011/2010
Growth
|
|
|
|
|
|
|
|
|
1
|
HP
|
62,334
|
17.69%
|
64,248
|
18.52%
|
-2.98%
|
|
2
|
Dell
|
44,282
|
12.57%
|
43,434
|
12.52%
|
1.95%
|
|
3
|
Lenovo
|
44,007
|
12.49%
|
34,145
|
9.84%
|
28.88%
|
|
4
|
Acer Group
|
37,169
|
10.55%
|
43,159
|
12.44%
|
-13.88%
|
|
5
|
ASUS
|
20,741
|
5.89%
|
18,138
|
5.23%
|
14.35%
|
|
|
|
|
|
|
|
|
Others
|
143,862
|
40.82%
|
143,723
|
41.44%
|
0.10%
|
|
|
|
|
|
|
|
|
All Vendors
|
352,395
|
100.00%
|
346,848
|
100.00%
|
1.60%
|
Source: IDC Worldwide Quarterly
PC Tracker, January 11, 2012
Table notes follow the last
table
Top 5 Vendors, United States PC Shipments, 2011
(Preliminary)
(Units Shipments are in thousands)
|
Rank
|
Vendor
|
2011
Shipments
|
Market
Share
|
2010
Shipments
|
Market
Share
|
2011/2010
Growth
|
|
|
|
|
|
|
|
|
1
|
HP
|
18,595
|
26.08%
|
19,487
|
25.98%
|
-4.58%
|
|
2
|
Dell
|
15,898
|
22.29%
|
17,352
|
23.13%
|
-8.38%
|
|
3
|
Apple
|
7,649
|
10.73%
|
6,571
|
8.76%
|
16.41%
|
|
4
|
Toshiba
|
6,695
|
9.39%
|
6,623
|
8.83%
|
1.08%
|
|
5
|
Acer Group
|
5,575
|
7.82%
|
8,012
|
10.68%
|
-30.41%
|
|
|
|
|
|
|
|
|
Others
|
16,897
|
23.70%
|
16,964
|
22.62%
|
-0.39%
|
|
|
|
|
|
|
|
|
All Vendors
|
71,309
|
100.00%
|
75,009
|
100.00%
|
-4.93%
|
Source: IDC Worldwide Quarterly
PC Tracker, January 11, 2012
Table Notes:
- Some IDC estimates prior to financial earnings reports.
- Shipments include shipments to distribution channels or
end users. OEM sales are counted under the vendor/brand under which they are
sold.
- PCs include Desktops, Portables, Mini Notebooks and do
not include handhelds, x86 Servers and Media Tablets (i.e. iPad and
Android-based Tablets). Data for all vendors are reported for calendar periods.
IDC's
Worldwide Quarterly PC Tracker gathers PC market data in over 80 countries by
vendor, form factor, brand, processor brand and speed, sales channel and user
segment. The research includes historical and forecast trend analysis as well
as price band and installed base data.
For more information, or to subscribe to the research,
please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
About IDC
IDC is the premier global provider of market intelligence,
advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 47
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about IDC by
visiting www.idc.com.
Companies Covered:
Dell Inc.,
Toshiba Corporation,
Acer Inc.,
Hewlett-Packard Company
Regions Covered:
Asia Pacific,
United States,
Western Europe
Topics Covered:
General-purpose disk storage,
Mobility,
Operating systems and subsystems,
Serial ATA drive,
ereaders,
iPad
Contact
For more information, contact:
Jay Chou
jchou@idc.com
650-350-6464
David Daoud
ddaoud@idc.com
508-988-7502
Loren Loverde
lloverde@idc.com
305-351-3115
Michael Shirer
press@idc.com
508-935-4200
|