PC Market Returns To Positive Growth, Though Gains Remain Small, According to IDC
11 Apr 2012
FRAMINGHAM, Mass., April 11, 2012 – The worldwide PC market saw a
slight increase in volume during the first quarter of 2012 (1Q12) compared to
the same quarter in 2011, with shipments rising 2.3%, according to the
International Data Corporation (IDC) Worldwide
Quarterly PC Tracker. The results are slightly above IDC's February
projections of a 0.9% year-on-year decline due to hard disk drive (HDD) supply
constraints in addition to weak economic conditions, competition from other
devices, and uncertainty about Windows 8.
HDD supply remained a key
constraint through most of the first quarter, although PC makers generally had
better access to drives than customers in the retail and distribution channels.
As a result, large PC vendors were able to maintain shipments by managing
inventory or absorbing price increases, while the impact to shipments from
smaller PC makers was in line with expectations.
"PC market growth remained
limited in the first quarter as HDD supply and other factors limited
demand," said Loren
Loverde, IDC vice president of Worldwide Consumer Device Trackers.
"Nevertheless, history has shown that periods of slower growth are
followed by recovery as improving technologies make replacements as well as new
purchases increasingly compelling. As a result, we expect PC shipments to pick
up significantly by the fourth quarter and beyond as HDD supply and pricing are
normalized, Windows 8 is launched, and replacements pick up.
"Slow growth in the U.S. shows
that despite interesting and new form factors like all-in-one (AIO) desktop PCs
and Ultrabook– class notebook PCs, the market remains conservative and focused
on replacements. Commercial buyers are still cautious, while consumers are evaluating
multiple products and may be waiting for the release of Microsoft Windows 8
later this year. The U.S. PC market is likely to remain constrained at least
until the launch of Windows 8, which is expected in the fourth quarter of 2012.
We expect vendors, retailers, and channel partners to be working very hard this
year to focus their product lines and their general operations as they prepare
for the year-end holiday season, because that alone will likely determine if
there is any growth at all in the U.S. market in 2012."
Regional Outlook
United States – As expected, the U.S. market continued to exhibit
weakness with shipments inhibited by saturation in the consumer market and low
refresh rates in the commercial sector. Shipment growth of 1% over the first quarter of 2011 was in line with IDC's forecast of 0.6% growth. The quarter's
performance reflects ongoing market changes as consumers consider the
forthcoming release of Windows 8 amid competition from media tablets and a slow
economy.
EMEA – Despite the region's sustained economic uncertainty and debt
crisis, the Europe, Middle East and Africa (EMEA) PC market experienced a
rebound, returning to positive growth again in 1Q12. The market benefited from
a more favorable year-on-year comparison versus the first quarter of 2011, when
sell-in was adversely impacted by high inventory levels. IDC expected softer
results in 1Q12 in light of the HDD shortages following the flooding in
Thailand. However, both mature and emerging markets showed stronger than
anticipated performance, driven by accelerating portable PC sales in
particular.
Japan – Buoyed by robust enterprise activity, Japan saw decent growth
in the first quarter. Japanese vendors also fared better than in 4Q11 in
dealing with the shortage of HDDs. Moreover, consumers continued to be
receptive, and helped the market to surpass forecast.
A/PeJ – Asia/Pacific (excluding Japan) (APeJ) was in line with forecasts,
though growth was limited. Hard drive supply issues contributed to limited
shipment growth, although key countries like China and India, and vendors such
as Lenovo and ASUS, continued to fare well.
Vendor Outlook
HP – The top vendor managed to shake off the decline it experienced
last quarter, growing 3.2% compared to a year ago. HP was able to gain back
share in key markets in the U.S. and Europe while other markets saw slower
growth.
Lenovo – Lenovo has managed to capitalize on the missteps of others
in the PC market. The company has continued to expand its channel reach in the
Americas and Europe, while still gaining ground in Asia/Pacific. Overall growth
above 40% was well ahead of the market and other competitors as Lenovo
leveraged its strong results across the regions, building on its strong growth
in recent quarters.
Dell – Dell saw gains in EMEA, but declines in other regions, which
resulted in a decline of 2.1% compared to 1Q11. Dell faced tough competition
and had sizable declines in some markets, as its growth in Asia/Pacific slowed
after more than a year of double-digit gains.
Acer – Acer's shipments declined 3.7% in 1Q12, trailing the market
but improving on the past year. Although its inventory issues have largely
cleared, it will nevertheless take some time for Acer to mend its channel
relationships as it prepares for renewed demand toward the end of the year.
ASUS – ASUS continued to see strong gains in Asia/Pacific and EMEA,
which represent the large majority of its shipments. Although its U.S. business
barely changed from a year ago, the vendor has stepped in to fill the void left
by other vendors, making inroads that it may be able to build on going forward.
Toshiba – Toshiba saw solid growth in EMEA and Japan, but its
global shipments declined as a result of poor shipments in the U.S.
Top 5 Vendors, Worldwide PC Shipments, First
Quarter 2012 (Preliminary)
(Units Shipments are in thousands)
Rank
Vendor
1Q12
Shipments
Market
Share
1Q11
Shipments
Market
Share
1Q12/1Q11
Growth
1
HP
15,714
18.0%
15,229
17.9%
3.2%
2
Lenovo
11,703
13.4%
8,143
9.6%
43.7%
3
Dell
10,122
11.6%
10,338
12.1%
-2.1%
4
Acer Group
8,622
9.9%
8,953
10.5%
-3.7%
5
ASUS
5,260
6.0%
4,310
5.1%
22.0%
Others
35,691
41.0%
38,164
44.8%
-6.5%
All Vendors
87,111
100.0%
85,137
100.0%
2.3%
Source: IDC Worldwide Quarterly
PC Tracker, April 11, 2012
Table notes follow the last
table
Chart: Top 5 Worldwide PC Vendors, Market Share (unit shipments)Description: Source: IDC Worldwide Quarterly PC Tracker, April 11, 2012Note: IDC's Worldwide Quarterly PC Tracker provides PC market data for over 80 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or knagamine@idc.com.Further detail about this tracker can be found at:http://www.idc.com/tracker/showproductinfo.jsp?prod_id=1Tags: IDC, Tracker, PC Tracker, PC, Vendors, HP, Lenovo, Dell, Toshiba, Worl ...Author: IDCcharts powered by iCharts
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Top 5 Vendors, United States PC Shipments,
First Quarter 2012 (Preliminary)
(Units Shipments are in thousands)
Rank
Vendor
1Q12
Shipments
Market
Share
1Q11
Shipments
Market
Share
1Q12/1Q11
Growth
1
HP
4,632
28.0%
4,344
26.5%
6.6%
2
Dell
3,590
21.7%
3,724
22.7%
-3.6%
3
Apple
1,661
10.0%
1,580
9.6%
5.1%
4
Toshiba
1,349
8.1%
1,668
10.2%
-19.1%
5
Acer Group
1,299
7.8%
1,351
8.2%
-3.8%
Others
4,038
24.4%
3,743
22.8%
7.9%
All Vendors
16,570
100.0%
16,410
100.0%
1.0%
Source: IDC Worldwide Quarterly
PC Tracker, April 11, 2012
Table Notes:
Some IDC estimates prior to financial earnings reports.
Shipments include shipments to distribution channels or
end users. OEM sales are counted under the vendor/brand under which they are
sold.
PCs include Desktops, Portables, Mini Notebooks and do
not include handhelds, x86 Servers and Media Tablets (i.e. iPad and
Android-based Tablets). Data for all vendors are reported for calendar periods.
IDC's
Worldwide Quarterly PC Tracker gathers PC market data in over 80 countries by
vendor, form factor, brand, processor brand and speed, sales channel and user
segment. The research includes historical and forecast trend analysis as well
as price band and installed base data.
For more information, or to subscribe to the research,
please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
About IDC
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