Enterprise Social Software Market Shows Significant Gains and Is Quickly Becoming the Main Way to Connect Employees, Data, and Systems, According to IDC
18 Jun 2012
FRAMINGHAM, Mass., June 18, 2012 – New International Data
Corporation (IDC) research shows that enterprise
social software adoption has accelerated significantly, finding use cases across
almost all industry verticals as it continues to become a critical decision
support and worker productivity tool. Many companies are now looking to build
and implement an overall social business strategy and the most appropriate
enterprise grade social tools will be a critical component of that strategy.
"Companies are turning to
social software in increasing numbers as they look for ways to increase
collaboration, improve both business and individual worker productivity, and efficiently
manage a growing deluge of content and information," said Michael Fauscette,
group vice president, Software Business Solutions. "Compartmentalized and
specific collaboration is still required by many organizations and traditional
collaborative applications providing closed loop and B2B communications will
retain their existence in organizations alongside more open social solutions."
IDC's research found that almost
all vendors in the market had double-digit growth for 2010–2011, with the top 2
vendors, IBM and Jive, delivering greater than 70% year-over-year growth –
almost double the market average. The fastest-growing vendor in the top 20 was
Yammer, with a year-over-year growth rate of 132.3%.
"As organizations' workspaces
become increasingly divested from traditional office environments, workers will
ultimately choose the most appropriate combination of tools to perform daily tasks,"
Fauscette added. "It will be imperative for vendors to recognize that ad
hoc collaboration will continue to complement social activity streams,
particularly as enterprise social software becomes more embedded in business
processes and the workspace."
The IDC study, Worldwide Enterprise Social Software 2011 Vendor Shares (IDC
#235273) examines the social software applications market from 2009 to 2011.
Revenue and market share for the leading vendors are also provided for 2011.
Data Corporation (IDC) is the premier global provider of market intelligence,
advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
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and industry opportunities and trends in over 110 countries. For more than 48
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